Author: Jess Grant

The Evolution of Content Standards for SEO

No SEO strategy is complete without good content. To save your website from languishing at the bottom of the SERPs, it’s never been more important to keep pace with content standards. But now that search algorithms are evolving so quickly, this is easier said than done. Has your site’s ranking taken a hit lately? Your written copy could be to blame. To maximise your online presence, we can help your content meet the most up-to-date SEO criteria. This is how content standards have changed recently. Google Has Gotten Pickier Google has gradually refined its definition of high-quality content. As...

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What You Missed Last Week in Digital

Pesky bugs, targeted advertising and even politics – this week’s edition of digital news has something for everyone. So what are you waiting for? Start reading to get caught up on all the notable events that have shaped the industry over the past 7 days. Google Partners Bug Wreaks Havoc A Google Partners bug caused some trouble at the end of last week, leading many agencies to believe they had lost their Search Ad specialisations. Google Partners is a program designed to help digital marketing professionals manage their Adwords accounts. In order to achieve Google Partners status, agencies and...

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Which Digital Marketing Job Are You Best Suited To?

The digital marketing industry is filled with career possibilities. But with so many cool jobs to choose from, trying to decide on a specialisation can be tricky. Whether you’re destined for a career in writing, design, management or search engine optimisation, marketing professions come in all shapes and sizes. Take our quiz to find out where you might belong. If you’re serious about becoming a digital marketer, check out our Careers page. We always keep an eye out for top talent. Whether you’ve been in the biz for years or are just starting out, get in touch if you...

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What You Missed Last Week In Digital

Craving some juicy tidbits from the digital marketing industry? Well, you’re in luck, because our weekly dose of digital news is ready to roll. Sit back, relax, and get caught up on all the latest headlines. Google Divides Its Index Via an announcement made last week at Pubcon, an annual social media and optimisation conference, Google has confirmed that it will create a separate mobile search index. Serving as the search engine’s primary index, it will respond specifically to mobile queries, allowing Google to manage their ranking algorithm based on clearer mobile data, rather than sourcing data from desktop...

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