Author: Jess Grant

The Evolution of Content Standards for SEO

No SEO strategy is complete without good content. To save your website from languishing at the bottom of the SERPs, it’s never been more important to keep pace with content standards. But now that search algorithms are evolving so quickly, this is easier said than done. Has your site’s ranking taken a hit lately? Your written copy could be to blame. To maximise your online presence, we can help your content meet the most up-to-date SEO criteria. This is how content standards have changed recently. Google Has Gotten Pickier Google has gradually refined its definition of high-quality content. As...

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What You Missed Last Week in Digital

Pesky bugs, targeted advertising and even politics – this week’s edition of digital news has something for everyone. So what are you waiting for? Start reading to get caught up on all the notable events that have shaped the industry over the past 7 days. Google Partners Bug Wreaks Havoc A Google Partners bug caused some trouble at the end of last week, leading many agencies to believe they had lost their Search Ad specialisations. Google Partners is a program designed to help digital marketing professionals manage their Adwords accounts. In order to achieve Google Partners status, agencies and...

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