Author: luke

Google’s Best Doodles – Which is Your Favourite?

Which is Your Favourite Google Doodle? Google is known for creativity and innovation. From this iconic company’s earliest days, the Google Doodle has been lighting up your searches on a regular basis. To celebrate, the team at Search Factory has picked some of the stand-outs – check them out and vote for your favourite doodle at the end of the post. Les Paul’s 96th Birthday On June 9, 2011 Google displayed an interactive, playable logo in honour of Les Paul’s 96th birthday. This masterpiece was inspired by the guitar developed by this rock and roll legend, and incorporates guitar strings and a recording button which allows users to compose and playback 30-second snippets of musical genius. A note by the developers indicated that in 48 hours, U.S. Googlers had recorded 5.1 years’ worth of music, or 40 million songs. 107th Anniversary of Little Nemo in Slumberland October 15, 2012 saw Google celebrating the 107th anniversary of  ‘Little Nemo in Slumberland’, a classic comic which was created by the innovative cartoonist Winsor McCay. Described as a visionary, McCay trail-blazed the use of colour and creativity in a sensational visual journey that depicted young Nemo’s fantastical dreams. While it wasn’t overly recognised in its own time, this strip was rediscovered and then celebrated in the mid-20th century. Since then it has served as inspiration for many artists across all mediums. 30th Anniversary of PAC-MAN You...

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Ways to Critically Evaluate Your Content Marketing Efforts

As content marketers, our key objectives focus on producing material to cater to your audience. We are dedicated to the idea of making digital content shine. Let me set the scene for you. Pretend you’ve whipped up some of your best content to date that you’ve just released via the world wide web. Cue the wait for content domination… While this is effectively the nuts and bolts of content marketing, most forget one of the key elements of any effective marketing campaign – to critically evaluate efforts and outcomes. There is a tendency to neglect this stage of the cycle because evaluating digital content...

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The Future of Digital Marketing and Advertising – What I Learned from the AIMIA Forum

The digital era is well and truly here. We are at the point where spend for marketing and advertising on digital is matching that of its traditional counterparts. Being competitive in today’s digital environment isn’t merely a choice; it’s more a way to survive. This week, Search Factory was fortunate enough to attend a forum in Melbourne that was hosted by AIMIA, an association that is dedicated to supporting and promoting the Australian digital industry. While there, we listened to a number of talks centered around the future of the industry. I would like to share some of the key points...

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Why Your Business Needs A Blog

As a business owner or marketing manager, your time is precious, and the need to prioritise time cannot be taken lightly. Usually, tasks that aren’t seen as important to the greater cause get cut, and sadly one of these tasks is blogging. Blogging usually falls under the category of ‘value adding’ and is normally not seen as a key driver to achieving marketing KPIs. But I am here to tell you that is just not true. Regardless of the size of the business or if you cater to the B2C or B2B sectors, a blog for your business is a...

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Why Your 2015 Marketing Strategy Should Contain Content Marketing

You have decided to make a New Year’s resolution to improve your online presence for your business. Like most, you are stumped as to where to start. A large portion tend to skew towards giving online advertisements. While this is a valid and powerful tactic, it requires a sound technical know-how of manoeuvring ad campaigns and one may get disheartened in their efforts not bearing fruit. Well I’m here to let you know there is another option for achieving Internet glory. Most overlook the power and impact that effective content can have on your business. This article will walk...

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