Author: Prash N

Google Adwords activity influences organic results, ranking factor or just a myth?

PPC activity  influencing organic search results? There are many conspiracy theorists when it comes to Google. Being such a huge company, holding a massive market share and gathering huge amounts of data, Google is a target for random theories. Spending money on advertising makes a business a customer of Google. There have long been rumors that Google treats its best customers better in the organic results than it does the rest of the world. Not only have they denied any connection, but we have never seen any kind of proof of this effect. I have also come across instances...

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What is the Google Conversion Optimizer and how does it work?

Google says that on average, campaigns that adopt Conversion Optimizer achieve a 21% increase in conversions while decreasing their CPA by 14%. With Conversion Optimizer, you can set a maximum CPA (the most you are willing to pay for each conversion) or a target CPA (the average amount you would like to pay for each conversion). In addition, you can set a different maximum or target CPA for each campaign. So if you have a product line that you are willing to spend additional funds on in order to get a conversion, you can bid a higher CPA for...

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The impact of Google’s (not provided) keyword changes, and how to make best use of the data you still get.

One of the most useful features of analytics platforms is the ability to see which keyword/s someone used to find your website via search results. You can do this for paid and organic search and use this data to measure campaign success as well as informing future campaign decisions. In October 2011, Google announced an update to the way their search works. They started to make search results encrypted by default for users signed into their Google account. This meant users were automatically redirected to  https://www.google.com/ – note the extra ‘s‘ in https which indicates a secure connection. According to Google, this move was...

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Is Multi-Channel Attribution a better way to measure your brand’s online marketing ROI?

There are a number of ways for a visitor to arrive at your website and then buy one of your products or services. A visitor may go through a process like this: Find your website via Google organic search Find a product they like Go to other websites to compare prices Click on a link from a comparison website and come back to your website Buy the product In this scenario, the conversion would be attributed to the comparison website because that is the last channel that the visitor used. Despite the first touch point being from organic search,...

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4 ways to improve your Return On Investment by using SEO and SEM together in your digital marketing strategy.

Integrating SEO & SEM strategies almost instantly creates a more successful digital marketing strategy. While they are different in many ways, it can be helpful to think of SEO and SEM as being two sides of the same coin: search. Here are 4 ways you can improve your Return On Investment by using SEO and SEM  together in your digital marketing strategy. Sharing data in Google Analytics Combining the data of your SEM and SEO efforts will extend the sample of data you can analyse. You will be able to work out sooner which keywords are converting better for your industry and optimise...

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