Author: SFteam

Digital Weekly Wrap-up – June 19th 2015

AdWords updates, slow to load warning labels, verified Pinterest accounts and more. Catch up with this week’s highlights in the digital space! WHAT’S NEW IN SEM THIS WEEK? TrueView & AdWords for Video are Merging into the Main Google AdWords Frontend It’s time to update your AdWords Editor. From the end of June, version 10.6 or older will no longer be supported. From the 1st of July, advertisers will need to use AdWords Editor 11 to ensure ongoing functionality of this software. Get upgrading now! Read more here! Reminder: AdWords Upgraded URLs Deadline is the 1st July The deadline for...

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Digital Weekly Wrap-up – June 5th 2015

Each week, we bring you the latest and greatest in digital marketing news across SEM, SEO, social media and general marketing. These are our picks of the week! WHAT’S NEW IN SEM THIS WEEK? Bing Ads Now Allow Advertisers to Use Automated Rules Bing Ads has launched automated rules, allowing Bing advertisers to manage all levels of their accounts. This update is now available through their online interface, giving users the opportunity to create automated rules, including enabling and pausing, changing bids and budgets, and raising to estimate top of page or first page bids on a campaign, ad...

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Digital Weekly Wrap-up – May 29th 2015

An interesting week on the web has seen integration between above the line and digital attribution, and blurred lines between search and social. Here are our top digital news updates! WHAT’S NEW IN SEM THIS WEEK? Introducing Search Response and Airings Data in TV Attribution Building on last year’s announcement of Adometry TV Attribution, which measured the impact above-the-line media sources have on digital activity, Google has just announced an update allowing advertisers to analyse minute-by-minute Google Search query data against spot-related keywords to attribute conversions to specific TV airings. Read more here! WHAT’S NEW IN SEO THIS WEEK?...

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Introduction to Facebook Ads – #SFGettingSmarter

In this session of #SFGettingSmarter, Dani, one of our paid search specialists explains the ins and outs of Facebook advertising. As social platforms beef up their advertising functionality, more and more advertisers begin exploring opportunities in the social realm. Depending on your industry, product, target market, and overall campaign objective, there are multiple sites available on which to run paid campaigns. In this Getting Smarter session, I hone in on the leader in social PPC advertising: Facebook. Not only are Facebook ads a fantastic way for advertisers to share their messages with targeted audiences, businesses are able to create...

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Digital Weekly Wrap-up – May 22nd 2015

Here’s what you need to know about this week on the web. WHAT’S NEW IN SEM THIS WEEK? TrueView for Shopping lets Users Buy Products Straight from YouTube Ads YouTube ads are stepping it up a notch with TrueView for Shopping. TrueView now uses the same advertising technology as Google Shopping, allowing advertisers to overlay Google Shopping ads on their YouTube ads. TrueView for Shopping pulls information straight from the Merchant Centre Feed, allowing advertisers to dynamically add products to their in-stream videos. The greater emphasis on shopping is expected to make YouTube ads much more effective. TrueView for...

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