Author: Yvette

A Major Google Algorithm Happened On The Weekend!

Following some widespread fluctuations in rankings across multiple industries this weekend, the SEO community was awash with reports of an algorithm update. Many assumed that changes to rankings were related to the Penguin algorithm update announced and anticipated since last year; however, changes have since been confirmed as part of a ‘major core algorithm update’ (so you still have time to clean up those backlinks if you haven’t already!). In a rare occurrence, Google’s Gary Illyes and John Muller have now confirmed that what everyone was seeing over the weekend was in fact a major core algorithm update. Google...

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SEO Basics – Page Titles and Meta Descriptions

No one has time to read a 1000 word article for an SEO answer you want in seconds. Get quick answers to some basic SEO questions that get searched all the time! Page Titles What are page titles? Page titles or Title Tags are a meta tag which sits in the <head> section of your website. Like the title of an assignment, book or newspaper, it tells people what a page is about before visiting the page and to help determine whether a page is relevant enough to rank in search results for certain search terms. Why are page...

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Mobile SEO: Make Your Website User Friendly!

All the tests, trials and mass scale of notifications (in Google Webmaster tools) warning sites that they aren’t mobile friendly is a clear indicator that you should be on your website, making sure it’s mobile friendly. It’s here, it’s now, get on it. Technically, if your website has been optimised for search, then it should follow through to your mobile site (if you’re using a responsive site). However, there are certain nuances and differences in optimising mobile sites that just aren’t the same for the desktop. But how do you make a desktop page automatically turn into a mobile...

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Switching Over Or Updating An Old Website To New

I believe it’s safe to say that if your website still looks the same as the day it was made, when a dial up connection was playing the sound of its people across a sea of telephones, it might be due for an update or a total redo. STOP Before you decide to go rogue and build a completely new website, there are a couple of things you need to consider. These are quite simple points to remember; however, you would be surprised at the amount of people who forget them. If you switch your website over and don’t...

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Mobile SEO Tips – #SFGettingSmarter

This week at Search Factory’s Getting Smarter session, we are covering Mobile SEO Tips. Google and many other reputable sources have mentioned many times that Mobile search is not to be ignored and definitely just as important to consider as your website.  What do you do when you wait for a friend at a restaurant, wait in line or even just walking in general? You’re usually on your phone. Every time you look up, at least 80% of people around you will be on their phone using Facebook and Twitter, researching a product or service they need or just...

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