A savvy content marketer aims to heighten their content marketing strategies via various platforms, techniques and a range of different tools. Thanks to the internet, there are an abundance of tools and platforms at our disposal. In fact, there are so many that it is often hard to distinguish the good from the bad.

Lucky for you, we have done the hard yard and come up with a list of our favourite tools to help with your content marketing efforts. We have broken them down into three main content marketing categories: SEO analysis, idea generation and brand awareness.

Let’s walk you through them.

SEO:

These SEO tools help you monitor your own SEO results and your competitors’ SEO rankings, as well as scope out potential online partnerships for link building and brand awareness campaigns:

Mozbar: Is a toolbar that gives users access to important SEO metrics at a glance on the web. It is useful for quickly checking to see if a site is worthwhile to approach for link building purposes.

Netpeak: Netpeak checker is a tool designed for mass analysis and the comparison of websites. This is useful when analysing a bunch of competitors’ sites or potential partner sites in bulk.

BuzzStream: BuzzStream allows users to outreach to a group of people using a personalised tone. The Clients Relationships Management tool allows you to save all link partners’ contacts, communications and any links placed. This is perfect for managing outreaching and communication.

Ahrefs & Majestic SEO: These SEO tools are useful for monitoring and analysing backlinks to a specific site.

Idea Generation:

Although content marketing attracts creative minds, even they can get creative block from time to time. The tools below are great for helping produce fresh, new ideas to get those inspirational juices flowing.

Quora: Quora is a question and answer based website. It works as a content discovery tool for marketers by providing an idea of the types of questions readers are asking.

Hubspot’s Blog Topic Generator: This tool is a great help when coming up with ideas for your next post. All you need to do is enter three words and you will get at least five ideas back – one idea for every day of the week!

Brand Awareness:

Alongside SEO, brand awareness is one of the main benefits of content marketing. The more your content is shared, the more exposure you will earn, and the more brand awareness you will receive. Here are some of our favourite tools to help share your brilliant content marketing strategies on the internet:

Medianet: Is a tool for sending out online press releases. Medianet hosts the largest and most up-to-date collection of Australian media lists.

Source Bottle: A free online service that connects businesses to journalists. Post a call out and interested sources will approach you to help with your content marketing efforts.

Thinglink: Thinglink lets you create custom interactive images by adding clickable icons to links, video, text, music and other images. It is the perfect platform for sharing your company images and videos.

So there we have it – a summary of some of our favourite content marketing tools. Although there are quite a few tools in this list, it is by no means an exhaustive list. There are many more great tools out there to help us in our content marketing endeavours.