What You Missed Last Week in Digital
Been too busy to follow the latest digital news? Get caught up on everything that’s been happening in the industry with this week’s edition of What You Missed Last Week in Digital.
Facebook Announces Events App
If you ever suffer from FOMO (fear of missing out), Facebook’s new events app could be the cure you’ve been looking for. According to a statement released on Facebook Newsroom, the app was designed for “event seekers who are passionate about keeping up with nearby events and finding things to do with their friends.”
Facebook already has an events feature, but with over 100 million people using it every day, creating a separate app seems logical. Known as Events for Facebook, the app will work by allowing users to see what events their friends are attending and receive updates from events they’ve already shown an interest in. It will also recommend events based on the user’s location, interests, and the time of day.
Worried about double booking? The app’s calendar feature makes it easy to keep track of which events you’ve already RSVPd to. It also allows users to sync calendars from other applications, including Google Calendar and Apple’s iCal.
Searchmetrics Releases Google Study
Searchmetrics has released the findings of a study looking at the evolution of Google’s interface and its impact on search results. The study highlighted the fact that Google has reduced the number of organic blue links on results pages from an average of 10 down to 8.5. This might seem like a bad thing, but cutting down on the number of links has left more room for things like featured snippets, images, videos and mobile app packs.
The study also found that mobile and desktop searches are gradually becoming more different. News, maps and video integrations are appearing less frequently in desktop results, while the continued optimisation of mobile searches is leading to increasingly unique results for individual users.
EBay Acquires Corrigon
In a bid to enhance their search and discovery technology, eBay has been investing in a number of companies lately. Their latest acquisition is Corrigon, an Israeli-based startup specialising in visual searches. Some sources are claiming that the acquisition cost eBay $30 million dollars, although the terms of the deal have not yet been made public.
Corrigon’s ability to identify specific features of an image and match them to other images will enable eBay to offer higher quality photos of a product than the seller may have available. As eBay’s endeavors to make their searches more visual, Corrigon fits in nicely with their strategy.