Big Brand Strategies for Small Businesses: A Search Factory Event for SMEs

by | Jun 15, 2017 | Digital News

This morning (June 15) saw Search Factory host a breakfast event specifically for small-medium enterprises. Our star-studded line-up of presenters covered off big-brand strategies across SEO, PPC and CRO, and shared ways that they could be applied to SMEs to get results.

We had a great turnout, with more than 20 attendees rocking up for coffee, croissants, and cool knowledge-sharing.

Our presenters:

  • Conor Doyle, Search Factory Operations Manager, who took us through SEO fundamentals and how the big businesses tend to approach strategy creation.
  • Matthew Sauer, Group Business Director at Search Factory | iProspect Brisbane, who covered off Paid Search.
  • Matthew Pezzimenti, Conversion Optimisation Strategist at Conversion Kings, who gave us some great insights into CRO and the difference it can make to a website.

Future events

After receiving some great responses from attendees, we’ll be looking into hosting regular knowledge-sharing events, so stay tuned for more info!

Massive thanks goes out to everyone who came along for the morning, as well as to Conor, Matthew and Matthew, who delivered some really informative and actionable points for our SME attendees.

Missed this event? Find the highlights over on our Twitter profile, or email our Commercial Director Oskar Holland at to register your interest for future sessions.

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