Here is the latest news in the last week of Digital!

WHAT’S NEW IN SEM THIS WEEK?

Title: Smart Phones Account for 40% of US Ad Spend in Q4
Summary: In Q4, smart phones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smart phones rose nearly 5% from Q4 2013 to account for more than 40% of total search spend.

To read more, Click here

Title: Ability To Share Ads Via AdWords Shared Library Is Going Away
Summary: Today, Google announced that the ability to share AdWords ads across campaigns and ad groups in the Shared Library is going away on February 11, 2015.

To read more, Click here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Google Webmaster Tools Messaging Update Coming
Summary: In response to complaints about unclear messages being sent to webmasters, John Muller from Google has said in a G+ hangout on the 14th of January, that the Google Webmaster Tools team is working on updating layouts and the text of  messages sent to website owners using Google Webmaster Tools.

To read more, Click here

Title: Google Pigeon Algorithm Rolls Out Globally In English Locales
Summary: Google revamped the Pigeon update in July this year. It was a significant change for how local-based search results appear for both Google searches and local queries. It has officially rolled out globally in all English locales (excluding India) such as
Canada, UK, Australia.

To read more, Click here

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: LinkedIn to Launch Intra-Company Tools to Help Unify the Workplace
Summary: New tools are rumoured to arrive on LinkedIn that will help position the social website as a collaborative place for co-worker communication.The first tool off the ranks will allow users to send InMail to anyone within their company. And an update rumoured to be put in place later in the year will allow company users to share content directly with a specific group of employees.

To read more, Click here!  

Title: Facebook to Add Missing Child Alerts to your News Feed
Summary: Facebook has launched a new initiative to help find missing children by pushing Amber Alerts U.S. into the news feeds of its users. The program, which Facebook has developed in partnership with the National Center for Missing & Exploited Children (NCMEC), launches for U.S. users on Tuesday. Users will not have to sign up for the service to receive these alerts, and a Facebook spokesperson confirmed to us there won’t be a way to opt out of them, either. It doesn’t mean users will be swarmed with alerts, however. According to Vacher, a person will typically see one or two alerts per year.

To read more, Click here

Make sure you check out our latest articles, and upskill with our latest #SFGettingSmarter session.