Welcome to the SF weekly wrap-up of the digital world. We’ve got the latest in SEM, SEO and social media marketing covered in one convenient read. Check in at the same time each week for your digital news update or keep reading on our blog!

WHAT’S NEW IN SEM THIS WEEK?

Title: Hotel Ads get an Update

Summary: In the hotel business? Well, good news! Google has been changing the way hotels appear in search results to include more structured, relevant and dynamic information. This includes rates, availability, locations, user reviews, high resolution photos and more. Google looks to introduce more new features for the ads throughout 2015.

Read more here!

Title: Update to AdWords Top Movers Report

Summary: Google has rolled out an update for the Top Movers Report in AdWords. The report, which was launched in mid-2013, aimed to make it easier for advertisers to spot significant changes in their accounts. Moving forward, the report will now feature a summary table at the top with total changes across the account and include conversion data and what’s driving the biggest change across each of these metrics.

Read more here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Could Google’s Mobile-Friendly Algorithm be Bigger than Panda or Penguin?

Summary: Zineb Ait Bahajji from Google has been quoted saying at SMX in Munich that the upcoming mobile-friendly algorithm will impact more sites than their Panda or Penguin updates. The current launch date is April 21st.

Read more here!

Title: Yahoo loses Market Share as some Firefox Users Return to Google

Summary:  From December to January, Yahoo gained 1.2 points, largely at Google’s expense. However, it has now given back 0.2% of those gains and it remains to be seen how many more users will return to Google as a result of switchbacks.

Read more here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Facebook Users can now Pay their Friends through Messenger

Summary: This week, Facebook announced a new feature for Messenger that lets users send and receive money to one another. The feature will roll out to Facebook users in the U.S. across desktop, Android and iOS over the next few months.

Read more here!

Title: Apple Planning TV Streaming Service

Summary: Apple is reportedly planning to launch an online TV service, allowing users to stream video content from around 25 channels on their iPhones, iPads and Apple TV set-top boxes. The move comes amid a major shift in TV viewing habits, with many people now forgoing cable and satellite pay-TV services in favour of online streaming services like Netflix and Amazon Prime Instant Video.

Read more here!