The year’s biggest trends, Google decides to prioritise and content predictions for 2016 – this week’s industry wrap-up is here!

 

WHAT’S NEW IN SEARCH THIS WEEK?

Google shared the biggest moments from this year

Google Trends has released the most searched events from 2015. The list is pretty much exactly what you’d expect – the Rugby World Cup, Cecil the lion and *that* dress all got a mention for the global results.

See more here!

 

WHAT’S NEW IN SEO THIS WEEK?

Google is going to prioritise HTTPS pages where possible

An announcement this week details that Google will try to index HTTPS pages before the HTTP equivalent page. So if your pages work on HTTPS, Google will index that version and show those pages in the search results.

Read more here!

 

WHAT’S NEW IN CONTENT AND SOCIAL MEDIA THIS WEEK?

Content Marketing Institute released 40+ predictions for 2016

CMI published an e-book which collates a heap of predictions for content marketing in 2016, made by thought leaders in the industry. Notable points include a focus on data-driven strategies and creative content.

Read more here!

Alibaba bought the South China Morning Post

The importance of having company-owned publishing platforms obviously wasn’t lost on this commerce giant. Many people have voiced concerns over the potential for biased articles pushing agendas, but the company’s executive vice chairman has responded by pledging the South China Morning Post will remain “objective, accurate and fair”.

Read more here!