Paid search, SEO, content and social – what more could you want from your Friday afternoon digital news?

 

WHAT’S NEW IN PAID MEDIA THIS WEEK?

Forget Flash – From January 2017 Google Display Ads Will Be All About That HTML5

If you’re still building Flash ads, it’s definitely time to call it quits. Google has announced they will no longer be supporting them from January next year in favour of HTML5. It all comes down to user experience across a range of devices. It’s also worth noting as of the end of June this year, display ads built in Flash will no longer be able to be uploaded into AdWords.

Read more here!

 

WHAT’S NEW IN SEO THIS WEEK?

Official Representatives of Google Knowledge Graph Boxes Can Make Fast Edits

If you’re the official representative of one of Google’s Knowledge Graph boxes, you can now edit the information shown directly from the search results. If you are signed in on the relevant email account, when you make a search that brings up the box, you will have options available to edit or suggest changes.

Read more here!

 

Google Confirms a Japanese Link Network was Penalised

In an official announcement, Google has indicated they took measures against a Japanese link network for violating Webmaster Guidelines and artificially building links designed to increase organic search traffic.

Read more about this story here, or find out more about Google penalties on our blog.

 

WHAT’S NEW IN CONTENT AND SOCIAL MEDIA THIS WEEK?

Facebook Improves Video Ads 

Since their introduction, auto-playing video ads in the news feed have been silent (unless clicked on) to ensure minimal disruption to the user’s experience. Now Facebook is offering automatic captioning if the advertiser wishes to include it, to allow users a more complete experience while still forgoing the audio element. Previous studies have indicated that the inclusion of captions increases view times by about 12%, enhancing brand recall and purchase intent.

Read more here!