Friday afternoons are the perfect time to get on top of the digital news from the week, and our weekly wrap-up is the perfect place to read it!

 

WHAT’S NEW IN PAID MEDIA THIS WEEK?

Google is Rolling Out Campaign Drafts and Experiments

If you’ve ever wanted to make adjustments to your AdWords campaigns but were hesitant in case things went downhill, this is the development you’ve been waiting for. The integration of drafts and experiments into AdWords accounts will mean campaign managers can stage and test changes, measuring your results so you can compare them to your business objectives before applying desired changes to your campaigns.

Read more here!

 

WHAT’S NEW IN SEO THIS WEEK?

Accelerated Mobile Pages (AMP) To Go Live Next Week

Google’s AMP project is well and truly ready to roll, with sources saying AMP will go live in search results as of Wednesday February 24. These pages are stripped down to the bones to make them load faster and smoother, giving the user a better mobile experience.

Read more here!

 

WHAT’S NEW IN CONTENT AND SOCIAL MEDIA THIS WEEK?

Instant Articles for Everyone!

Facebook announced they are making Instant Articles available to all publishers as of April 12, 2016. Keeping users within the Facebook app means faster load times and a more interactive experience. Publishers so far have expressed concern at the loss of power when it comes to distribution, among other things.

Read more here!