Been a hectic week? Calm your busy mind with our last weekly digital news wrap-up of January!

 

WHAT’S NEW IN PAID MEDIA THIS WEEK?

AdWords custom columns are now even more functional

Google has updated their custom columns feature to include custom formulas. This means you can apply formulas to the metrics you have set up, gaining extra insights from the data you’re collecting.

Read more here!

 

WHAT’S NEW IN SEO THIS WEEK?

Google has updated the General Guidelines section of their webmaster guidelines

Have you looked at the Webmaster Guidelines document recently? If you have, you may have noticed some subtle changes. These include expanding on examples about how to help Google find your web pages, how to give them better ideas on what those pages are about and how to make web pages that are good for your website visitors. A few ‘non-essential’ lines were also removed from the page, highlighting Google’s suggestions that webmasters take their ‘advice’ very seriously.

Read more here!

 

WHAT’S NEW IN CONTENT AND SOCIAL MEDIA THIS WEEK?

Brands can now target their content more effectively on Facebook

Late last week Facebook announced a new tool, Audience Optimization. Rolling out to all English-language pages over this week, this tool lets brands have more control over who sees their posts, which means more potential for engagement on this social platform.

Three features are available to help pages maximise their reach and engagement: preferred audience, audience restrictions and audience insights. These effectively combine to let you say who you want to see your content and who you want to stop from seeing your content. You can then measure your performance – these insights are extra to the current insights offered by pages.

Read more here!

Facebook is opening up its live video feature

No longer will iPhone users in the US have to look on with envy as their favourite personalities live stream while being unable to do so themselves – Facebook is making live video available for all US iPhone owners. That means more video content on this already massive streaming and viewing platform.

Read more here.