It’s all about Twitter – today’s wrap-up covers just why the bird is the word in this week’s digital marketing news!

 

WHAT’S NEW IN PAID MEDIA THIS WEEK?

Twitter to Introduce New Ad Unit

Chances are that by now you are very familiar with Twitter’s promoted posts, which allow advertisers to use compelling images and videos. In a bid to encourage consumer engagement with promoted posts, Twitter is introducing new “Conversational Ads” that allow consumers to click on a call to action button and customise the tweet before sharing it with their followers.

This ad unit seems to be aimed at making brand engagement fast, easy and personalised by using customisable hashtags for users.

So how does it work?

Promoted posts will now include a different call to action button. Once the consumer clicks it, the Twitter composer opens with a pre-populated brand message along with the chosen creative and hashtags. The consumer can then personalise the tweet and share it with their followers driving earned media.

See more here!

 

WHAT’S NEW IN SEO THIS WEEK?

Confirmed: There’s No Loss in Link Authority with HTTPS Implementation

After the recent announcement that Google will index HTTPS pages first when possible, there was some concern surrounding whether or not link authority for the HTTP version of a page would be counted. John Mueller and Gary Illyes have responded to queries by confirming that Google will use signals from both versions of the page to determine rankings, putting many minds at ease in the process.

Read more here!

 

WHAT’S NEW IN CONTENT AND SOCIAL MEDIA THIS WEEK?

Twitter is Likely to Increase Character Limits

Are the days of concise text snippets nearly over? Reports seem to indicate that the brains behind Twitter are very seriously considering changing the maximum characters from 140 to 10,000. With speculation that it would be a ‘click to see more’ idea, this means users would still aim for catchy quick hooks to entice others to continue reading.

Read more here.