Welcome to Search Factory’s Weekly Wrap-up. Every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEW IN SEM THIS WEEK?:

Google Rolls Out Callout Extensions Globally

Google has finally rolled out Callout Extensions from its Beta trial, now available to all advertisers globally. What are Callout Extensions you ask? Our SEM Manager George provides a quick rundown on what Callout Extensions are, the benefits and best practice implementation in his latest Search Factory blog. To read more, see: http://bit.ly/ZivPYJ

Product Listing Ads Extended for Search Partners

“Google has rolled out Product Listing Ads to its Search Partner Network. This means that advertisers can now reach users as they search for or browse for products on retail and e-com sites, which is likely to increase CTR and potential ROI for your Shopping campaigns.” To read more, see: http://bit.ly/Ziw7ik

WHAT’S NEW IN SEO THIS WEEK?:

It’s been a slow news week for SEO, with everyone awaiting Penguin 3, but there was an interesting comment made by Google’s John Mueller regarding the algorithm.

Google are Working On A Solution To Refresh Penguin Faster

Google have admitted “our algorithms don’t reflect [webmasters efforts to clean up the issues around their sites being impacted by Penguin] in a reasonable time.” This is great given that some circles believe that you don’t see the full effect of addressing issues which these algorithms affect until the next refresh, which can be roughly every 12 months. Still waiting to see how much faster this is likely to be. To read more, Click Here.

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?:

Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential

Since Google rolled out its Hummingbird Update last year targeting search queries people used on-the-go having a mobile strategy has become an integral part of content marketing. A few questions to keep in mind when reviewing content strategy include: Is my content accessible on all devices? How can I make my content more appealing for mobile users? What’s the best time to share content in light of what I know about device usage? To read more, see: http://onforb.es/1nwxnUx

Twitter announces a ‘Buy Now’ button on mobile

Twitter has unveiled a social shopping button that lets marketers driver conversions straight from tweets. Users can now buy a range of items directly from the Twitter app, thanks to a “buy now” button feature. To read more, see: http://tcrn.ch/1s3J7D3

Twitter buy button example

Image source: http://techcrunch.com/

Thanks for checking in for this weeks latest news. Be sure to stop by next week to see the latest industry news!