It’s that time of the week we know you’ve all been waiting for! Here is Search Factory’s Weekly Industry News Wrap-up. Incase you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEW IN SEM THIS WEEK?

Title: Search Behaviour Evolves
Summary: “A recent study by Mediative presents some interesting findings showcasing how the evolution of Google SERPs have affected how users scan and decide what to click. This is a must read for any online advertiser to ensure their search strategies are adjusted to reflect the latest consumer behaviours.”

To learn more, click here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Google Displaying Not Mobile Friendly Icons In Search Results
Summary: Earlier this month, Google began testing mobile friendly icons in the mobile search results, again. They did this back in August but now, they are testing showing an icon that tells the user if the site/web page is not mobile friendly. Supposedly, many of the sites displaying the not mobile friendly icon are really mobile friendly. Possibly a bug or a very limited test right now.

To learn more, click here!

Title: The 2014 Local Search Ranking Factors
Summary: Year to year, the only thing you can count on in local search results is change. David Mihm has released The 2014 Local Search Ranking Factors. His survey covered General Ranking Factors, Specific Ranking Factors, Factors Most Affected by Pigeon and Negative Ranking Factors. My Business Signals (14.7%), External Loc. Signals (15.5%), On-page Signals (21.0%), Link Signals (18.3%), Review Signals (9.8%), Social Signals (5.8%), Behavioral/Mob. Signals (6.9%), Personalization (8.4%)

To learn more, click here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Twitter users in France can transfer money through Tweets!
Summary: Group BPCE, one of the largest banks in France, is enabling money transfers via tweets through its electronic money subsidiary, S-Money.

To learn more, click here!

twitter-ipo

Title: Report: YouTube Videos on Facebook Are Getting Rarer
Summary: YouTube is losing a key distribution platform as Facebook’s home-grown videos become more popular, according to a report from Socialbakers. Facebook is now poised to overtake YouTube in video posts in the News Feed according to a recent research. Facebook announced in September that it was serving up 1 billion videos a day, two-thirds of which were on mobile. Growth from video views on Facebook jumped 50% from May through July.

To learn more, click here!

That’s our wrap up for this week, make sure you check in next time. If you’d like to learn more, make sure you check out our blog!