Industry Weekly Wrap-up 26 September 2014

Welcome to Search Factory’s Weekly Wrap-up. Every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEWS IN SEM THIS WEEK?:

Promote store-only products on desktop – Google has  expanded support for store-only products and campaigns to desktop devices for Google Shopping. This will enable retailers to promote stores to the right customers at the right time. As items go out of stock online and last-minute shipping costs increase, retailers who can provide cost-effective, quick in-store purchase options will stand out in the crowd. {See: http://bit.ly/1BdQjxO}

Bing Ads Introduces Dynamic Sitelinks – Bing Ads has revealed a new feature, “dynamic sitelinks”, which creates annotations for ads that haven’t specifically set up sitelink extensions. This will help both advertisers save time while also creating more relevant search opportunities for users. {See: http://bit.ly/1n5cs0g}

 

WHAT’S NEWS IN SEO THIS WEEK?:

Panda 4.1 Launched, targets Thin Content – The Latest update to the Panda algorithm, which primarily targets duplicate & low quality content, is now focusing on thin and low quality short content. There’s also been a refresh so that pages that do have good content (while it may only be a short page) can bounce back from a previous Panda penalty. This spell recovery for some and penalty for others. So, always develop good quality content on every page of your website! {See: http://selnd.com/1t0Z61G}

Google Targeting Private Blog Networks – There is evidence suggesting Google have taken manual action against a large range of sites participating in “private blog networks”. These are basically blog sites that aren’t really meant for public consumption and exist purely for SEO purposes.

While “PBN” communities don’t believe that this is necessarily the end of the method provided they meet certain quality guidelines, it has been a huge blow to some, who are now swearing off PBN’s for good. {See: http://selnd.com/1rhHYch}

Google Targeting Private Blog Networks – There is evidence suggesting Google have taken manual action against a large range of sites participating in “private blog networks”. These are basically blog sites that aren’t really meant for public consumption and exist purely for SEO purposes.

While “PBN” communities don’t believe that this is necessarily the end of the method provided they meet certain quality guidelines, it has been a huge blow to some, who are now swearing off PBN’s for good. {See: http://selnd.com/1puRfap}

 

WHAT’S NEWS IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?:

Google drops mandatory Google+ sign up. {See: http://bit.ly/1usX6Vy}
China Blocks DuckDuckGo, The Privacy Search Engine – China has blocked DuckDuckGo, the privacy search engine that recently made big news when Apple added them as a default search option to iOS and their upcoming desktop operating system. It is unclear as to why China has blocked the search engine but it might be due to them not complying with their filtering regulations.
{See: http://selnd.com/1DADlhr}

Thanks for stopping by to catch up on the industry news this week. Don’t forget you can check out more of our blog posts on SEM,SEO, social media and content marketing here