Project Category: content case studies

Penny Skateboards

case study We worked collaboratively with Penny Skateboards to produce engaging and valuable content for their onsite blog, giving them owned assets that helped build their online presence. Facebook shares for a new feature release post we wrote Facebook shares for an instructional post How we helped Penny Skateboards This client was looking for SEO-optimised content to post on their blog. These articles needed to be rich with accurate information and reflect the brand’s values and messaging. The Background With dedicated customers in over 64 countries, Penny Skateboards is a global phenomenon, providing skaters with high-quality, funky skateboards. Founded...

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Cruiseabout

case study By working closely with Cruiseabout, Search Factory | iProspect was able to create engaging content both for their website and for their blog. How we helped Cruiseabout We made sure we understood both their audience and their brand, which meant we were able to create informative, fun and consistent content that was valuable to their target market. The Background Cruiseabout recognised that their website didn’t answer every question their customers would ask. One of the key gaps was found to be specific port destination pages. The client came to us looking for content that was engaging, informative, and...

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Altec

case study We transformed an outdated website into an engaging and dynamic sales resource for Altec Patios. This project involved completing 47 high-quality pages in a timeframe of only 4 weeks. Pages Written Weeks Timeframe How we helped Altec By rewriting and adding new content to the Altec website, we were able to create a modern and brand-appropriate persona to match their new site’s design. The Background Our goal was to refresh, rewrite, and create original content for Altec’s new website. Their online copy needed to be: On-brand Engaging Technically accurate Persuasive enough to drive enquiries. Our Approach As...

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Cruisin’ Motorhomes

case study By focusing on their strengths as a brand and expanding existing content, we were able to make the Cruisin’ Motorhomes website significantly more appealing. Pages for Crusin' Motorhomes Pages for Cruisin' Tasmania How we helped Cruisin’ Motorhomes Incorporating targeted keywords and providing potential customers with valuable information ensured that our writing across 30 website pages was a valuable component of the client’s overall SEO strategy. The Background Prior to our work on their content, the Cruisin’ Motorhomes website was lacking in copy that could truly engage with audiences. Our core goal was to fill this gap throughout...

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Compare The Market

case study When you have no media budget, it can be hard to get an infographic off the ground. But with a strong concept and careful pre-design planning, we were able to achieve outstanding reach and traffic for Compare the Market – we even broke their website (temporarily). Views in 24 hours Media Spend How we helped Compare the Market By combining solid design and a hotly debated topic with a comprehensive amplification strategy, we were able to create an infographic that spread like wildfire on social media – all with a media spend of zero. The Background When...

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