case study

99 Bikes

We don’t just offer an SEO service to our clients – we offer a strategic partnership, where we work with businesses to get the best results possible. Working alongside the marketing team at 99 Bikes, we helped them smash goals and achieve impressive results.

%

Increase in organic traffic

%

Increase in online revenue from organic traffic

How we helped 99 Bikes

A comprehensive SEO strategy and our ability to identify opportunities for improvement meant we could help 99 Bikes up their traffic, transactions and revenue, contributing toward their reputation as one of the premier bicycle retailers in Australia.

The Background

Stocking a wide range of bikes, accessories, clothing, nutritional supplements and spare parts, 99 Bikes is one of the country’s leading bicycle retailers. They are also your go-to guys for bike maintenance, servicing and repairs.
Our objectives included:
• Help them to create a more search-engine-friendly website
• Increase organic traffic to the site
• Boost online conversions from organic traffic
• Assist in driving in-store visits and sales.

Our Approach

Initially, we performed a full technical website audit (including onsite keyword targeting recommendations) to get some quick wins for important keywords. After a few months of activity, we recommended an upgrade to a more SEO-friendly website build.
We oversaw the transition from the previous ecommerce platform to the Magento platform. The site rollover was quite complicated, with the new platform needing a completely different URL structure for category and product pages, but with full support from our SEO team the upgrade was smooth and successful.

Our Results

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Increase in online transactions from organic traffic

A website optimised for both visibility and user experience meant an easy purchase journey for customers.

%

Increase in online revenue from organic traffic

Smart product launches from the 99 Bikes team worked in tandem with our SEO efforts to provide genuine value to bicycle enthusiasts around Australia.

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