case study

Cosmetic Surgery For Women

Search Factory | iProspect recommended a comprehensive SEO strategy tailored for the Cosmetic Surgery For Women website, helping increase both visibility for search and the engagement across their pages.

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Increase in organic sessions

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Reduction of bounce rate

How we helped Cosmetic Surgery For Women

By creating a specialised plan for Cosmetic Surgery For Women, we were able to help them make their website easily discoverable for both search engines and users, making them a valuable source of information for people considering cosmetic surgery in Melbourne.

The Background

With a range of specialists in the cosmetic surgery market, we had our work cut out for us. A goal of driving enquiries through the website was given, so we had to ensure that key pages were ranking for search terms common for people who were strongly considering getting cosmetic surgery.

Our Approach

Recognising the need for a full website audit, we completed this activity and identified several technical SEO issues that were holding this site back. Following on from the audit and recommendations, we embarked upon keyword research, targeting and mapping, so that we had a thorough understanding of how the website page structure was currently written. This allowed us to spot opportunities for improvement both within the site structure and the content, letting us make informed suggestions for condensing different pages and adding to the content. We also undertook a complete backlink audit, through which we identified and resolved spammy backlinks pointing to the site.

Our Results

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Increase in organic sessions

The client now has an informative website where consumers can easily learn about the brand and the services they offer. Their site’s content is more engaging, thorough and insightful than it was before.

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Reduction of bounce rate

A dramatic reduction in bounce rate indicated more engaging content that encouraged readers to continue interacting with other pages on the website.

Search Factory
iProspect

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