case study

Super Amart

By focusing on their strengths as a brand and expanding existing content, we were able to make the Cruisin’ Motorhomes website significantly more appealing.

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Increase in online ROI

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Decrease in overall cost per transaction

How we helped Super Amart

Our experienced team used a mix of in-depth research and analysis, comprehensive testing and smart optimisation to create an account designed to achieve the goals laid out by the client.

The Background

Super Amart is one of Australia’s largest furniture, bedding, and outdoor furniture retailers. They are proud to provide customers with a wide range of furniture and bedding styles to suit all budgets across a wide range of national stores and online.

We were tasked with improving the ROI performance of the Super Amart PPC campaigns. In addition to this goal, it was imperative that online transaction volume continued to increase month on month and overall cost per transaction was reduced.

Search Factory | iProspect also ensured that Super Amart remained dominant within the online space through consistent top-of-mind awareness and branding through both search and display activity.

Our Approach

In order to meet the objectives set, we implemented a combination of mobile, day-parting and keyword ROI strategies to improve overall account performance.

Ongoing analysis of mobile performance, specifically how users interacted with the Super Amart brand by device throughout each day of the week, revealed opportunities for bid changes across selected campaigns during specific hours of each day. This was facilitated through a combination of automated rules and an AdWords script designed in-house.

We also identified peak traffic periods and when competition was highest. This contributed to a bidding and budget strategy through scheduled bid adjustments to reflect the varied conversion rates, traffic volume and competition by time and day of week.

Looking at both current ROI performance of individual keywords within the account and historical keyword performance data, Search Factory was able to implement a carefully calculated budget and bid-placing strategy that forecasted ROI across each campaign month on month.

Our Results

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Increase in clicks

Working closely with Super Amart, we were able to increase both clicks and click-through-rate for ads.

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Increase in impressions

Through our strategy, we were able to boost our impressions – leaving less space for competitors.

Talk to us:

We love digital, and we also love a good chat. Why not combine the two? While we don’t like to brag, we do consider communication to be a specialty of ours. Pick up the phone today (or scroll a little further for a contact form) to find out more about what our team can do for your business!
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