case study

Travel Money Oz

Travel Money Oz leveraged Search Factory’s expertise to extend the capabilities of their in-house online team. Working together, we were able to improve the site’s performance in organic search and build a new website to improve conversion performance.

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Increase in organic traffic over 18 month period

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YoY organic traffic increase

How we helped Travel Money Oz

A comprehensive SEO strategy and our ability to identify opportunities for improvement meant we could help 99 Bikes up their traffic, transactions and revenue, contributing toward their reputation as one of the premier bicycle retailers in Australia.

The Background

Travel Money Oz is one of Australia’s leading money exchange services, offering a unique model of no-fee and no-commission money exchange. They are also agents for Cash Passport™, Cover-More Travel Insurance and MoneyGram® International Money Transfers.
Our objectives included:
• Improve organic visibility and traffic
• Oversee site rebuild from an SEO perspective to minimise impact on rankings.

Our Approach

We conducted keyword research to determine appropriate target terms for the site and agreed on further terms that would become part of a future focus as the site grew. Following the completion of an agreed keyword list, we conducted a technical SEO and content audit of the site to ensure the best structure for SEO was in place. The following activity was also a focus during the campaign:
• Increase site authority through content marketing and blogger outreach
• Site monitoring during implementation of content changes and follow-up SEO audits
• Recommendations for new site content to improve site quality for SEO
• Optimisation of meta information for all existing pages and new pages
• Planning for best SEO practices to be transferred to a new website built to improve conversion
• Bulk management of local listings through Google My Business
• High level of communication with the Travel Money Oz team to ensure full visibility into the campaign.

Our Results

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Increase in organic traffic over 18 month period

We helped improve organic visibility through our efforts, resulting in a significant increase in traffic to the site.

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YoY organic traffic increase

With the right recommendations and timely implementation, the Travel Money Oz site was able to rank for highly competitive keywords with strong user intent.

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