case study

Universal Store

Using best-practice SEO techniques, Search Factory | iProspect was able to drive traffic, revenue and transactions through Universal Store’s website.

Increase in organic traffic

%

Increase in revenue from organic traffic

How we helped Universal Store

A strong attention to detail coupled with a solid SEO strategy helped make the Universal Store website search-engine friendly, allowing them to grow their customer base through organic channels.

The Background

Universal Store has a large presence online as a clothing retailer. Their website was built upon multiple Magento installations, making it difficult to optimise for search. We were tasked with resolving these complications and building a healthy and sustainable website for both search engines and users.

Our Approach

Our process for Universal Store involved:
• Comprehensive keyword research
• Technical SEO audit
• Content audit.
Once these elements had been delivered and implemented, offering both quick wins and long-term strategies upon which to build, ongoing content development projects and monitoring were undertaken to improve the overall quality of the website copy identify potential issues quickly.

Our Results

Increase in organic traffic

The website was improved vastly mere months after the initial audit, with duplicate content issues resolved and a solid keyword strategy in place.

%

Increase in revenue from organic traffic

Results continued to build month-on-month, with regular audits and new recommendations being completed.

Search Factory
iProspect

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