pay per click

PPC Management Services Brisbane

Search Factory | iProspect has a solid track record of executing high-quality strategic campaigns designed to maximise results for our clients. Our PPC management services encompass a range of platforms including search, social, display, retargeting and video, so you can target your audience no matter where they spend their time online.

What is PPC Advertising?

Based on a model where you only pay for the clicks you get, PPC advertising is about more than simply being visible – it’s all about targeting the right products and services to the right people.

This means PPC campaigns are:

  • Measurable
  • Reportable
  • Great when you need immediate results or exposure
  • Able to be tweaked based on data for fast optimisation.

These campaigns aren’t a ‘set and forget’ kind of thing – this is where experienced account managers and well-tested PPC management services make all the difference.

Our Brisbane-based PPC team has overseen hundreds of successful campaigns, spanning across AdWords/Bing, social media (think Facebook, Instagram, LinkedIn and Twitter) and display.

Not only that – we work at scale, which means we can handle even the biggest and most intricate campaigns with ease. We currently manage millions of keywords and bids on a daily basis for some of the biggest brands in Australia.

Why Choose Us for PPC Advertising?

Well, you could just take our word for it that we are top of the class when it comes to paid digital advertising in Brisbane, but you probably want more than that. So what sets Search Factory and our PPC management services apart from the rest?

We Offer Tailored, Customisable Service

Your business is unique, so why should your digital advertising have to fit a certain mould? Pick and choose the elements you need to get the most appropriate service package possible. And if you’re not sure what you need, we can work with you to figure it out.

We are Across Comprehensive Reporting

We get it – you want to know how campaigns perform in relation to your specific objectives. Our reports are fully customised to share insights you actually care about so you can make informed decisions based on solid data. We also don’t isolate your PPC advertising; we look at the overall contribution of digital activities, so you can see the big picture.

We are Data-Centric

We believe that your actions should be driven by data. This is why we test, measure, analyse, and report, adjusting campaigns based on data we get from campaign performance, competitive intelligence and industry standards.

We are Strategic

Because we don’t treat PPC advertising as a standalone activity, we are able to approach it with a strategic mindset. We can make paid digital advertising integrate with your existing strategy in a way that supports and complements plans you’re already putting into action.

We Take a Holistic Approach

We care about your business, not just your advertising. A successful campaign isn’t just about getting a one-off return on your investment – it’s about supporting long-term business growth through smart campaigns and management.

We Have Dedicated Account Managers

And your account manager is the person you actually communicate with. We don’t believe in having extra layers of communication between you and the people doing the work. You can build a deep relationship with the dedicated manager who will learn everything about your brand.

We Have Proven Results on Our Side

Our results speak for themselves!

What’s Included in This Service?

There’s more to PPC success than ticking a few boxes in each platform and hitting ‘Launch Now’. End-to-end campaign creation and management has multiple elements, and it takes skill and experience to get all of them working together. Let us handle the whole operation, from initial setup through to ongoing monitoring.

Don’t need a full PPC management service? No problem – pick and choose which parts you want us to take care of! We’re used to integrating our work with assets provided by clients, so you can focus on your specialties while we fill in the gaps.

Campaign Setup
The campaign setup lays the foundations for all future work on your account. This element may include activities like:

  • Account audit
  • Briefing communications
  • Campaign build
  • Tracking setup
  • Onsite recommendations.
Ongoing Monitoring
We don’t just launch your campaign and come back when it’s over to see what happened – we check in regularly to make sure everything is on track. This ensures no potential issues go unnoticed and your budget is spent effectively.
Continual Optimisation and Performance Analysis
Because we monitor your campaigns closely, we are able to conduct split tests, tweak ad copy, adjust budget and bid pacing, and run regular Search Query Reports to identify new opportunities for your business. This results in a tight, well-targeted campaign that maximises the return on your investment and gives users the best experience possible.
Experimentation and Testing
We may not be scientists, but you better believe we know how to experiment and test when it comes to PPC advertising. Don’t worry – we aren’t making wild guesses and hoping it all works out for the best. Our best-practice methods of testing ensure we discover what works for your business and audience while exposing you to minimal risk. All of these experiments allow us to make those tweaks we mentioned above, so you can end up with an awesome campaign that gets you the best results possible.
Reporting
You probably want to know how your campaigns are going, right? Most people do. This is why we have created comprehensive reports for digital advertising activities. You will get accurate and thorough data and insights to let you make informed decisions that are in the best interests of your business.
Tracking and Measurement Setup
Of course, we can’t report on campaign success if we have no parameters defining what success is and no way to identify if goals are being met. Tracking and measurement are key to identifying the effectiveness of any marketing activity, and our account managers can set up and integrate all your goals with the relevant tracking tools.
Landing Page Design
What’s the point in sending people who click on your ad to a page that doesn’t address their search query, is difficult to use, or is slow to respond? Your landing page is an important part of turning clicks into conversions, so we have an in-house web dev/design team who can ensure your landing pages are optimised for your objectives.
Banner Design/Development
No one clicks on ads that look like they came straight outta 1998! Let us handle your banner design and development – our in-house team can take it from concept to creation quickly and easily.
Support and Expert Advice
Executing high-quality campaigns is only part of what you’ll love when you partner up with Search Factory. We believe in going above and beyond for our clients, so we’re always happy to have a chat, explain what we’re doing or why we’re doing it, work through a problem with you or offer our advice if you come to us with your ideas. And don’t forget: we don’t just do PPC, so even if you have a question outside of this area, we’ll have someone in the office who can jump in and lend a hand.

PPC FAQs

Pay Per Click isn’t quite as simple as it sounds. Luckily, our team is skilled at ironing out the details. If your questions aren’t answered below, there’s nothing else for it – you’ll just have to give us a call!

Which platform is right for me?
It all depends on your business, your audience and your objectives. When it comes to digital advertising, there is no ‘one-size-fits-all’ approach, and anyone that tells you there is should be treated with caution.
How can I measure success?
Success should be gauged alongside your business objectives. With a thorough understanding of your long-term objectives and any short-term targets, we can identify metrics that will give you a clear snapshot of how successful your paid campaigns are.
What should I invest?
This will be unique to your situation. More money does not always equal better results – it’s all about striking a balance between investment and conversions, as well as integrating paid search effectively with your other marketing activities.
What is involved in ongoing management?
Ongoing management includes campaign tracking, budget tracking, campaign adjustments, regular reporting, performance analysis, and insights and advice.
How do you report on performance?
Everything we do is driven by your business needs. Want us to report on customer acquisition? Done. Revenue? Too easy. We’ve even got you covered for more complex reporting requirements (e.g. reports that involve audience segmentation or customer analysis).
How targeted can I be?

Very. That’s the beauty of PPC – with the right knowledge and skills, you can target not just by demographics or location, but also by user intent (e.g. you could target Brisbane women in their 30s who are actively searching for your product). This means you can potentially be visible at the optimal point in the consumer lifecycle for your product or service.

Where can I serve ads?
Social media, search engines, ad exchanges, publishers, YouTube, mobile apps… you name the platform, we’ll get your ad there.
How do I get started?
It’s easy – contact us to chat about your PPC needs!

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