Social Media Advertising

Social Media Advertising Brisbane

Social media advertising is a powerful force online. Social channels give you the ability to target users based on detailed information they have already provided willingly, letting you make highly relevant ads that speak to your target market. At Search Factory | iProspect, we select the right channels, the right audiences, the right formats and the right placements to get your business the best results possible. If your Brisbane company needs social media advertising, we have you covered

What is Social Media Advertising?

When it comes to online advertising, you need to be where your customers are. Social media advertising helps your brand connect with existing and potential customers in a space where they are already comfortable and accustomed to seeing content from brands they trust.

Benefits of social media PPC include:

  • Easily measurable results
  • Ability to target users with a wide selection of ad placement options
  • Fast exposure to your target market
  • Ability to use real-time data
  • Capability to assist with both acquisition and retention goals.

Why Choose Us for Social Media Advertising?

A wise person once said that selecting a digital agency is like choosing clothes. It’s more than simply picking the one that looks the best – you want to consider what each item is made of, otherwise you could find your outfit falling apart the first time it goes through the wash.

Just kidding, that’s not a thing. You should choose your agency carefully, though. Here’s what sets us apart from other Brisbane agencies when it comes to Social Media Advertising.

We Offer Tailored, Customisable Service

Every element of our service offering can be tailored to suit your objectives, your budget and your brand. We work to scale, so we can handle enterprise level clients right through to small-mid level clients seamlessly.

We are Across Comprehensive Reporting

We don’t just give you a snapshot of everything and leave you to figure it out – our comprehensive reports are designed for you. So not only do you get the full breakdown on metrics relevant to your business goals, but you also get detailed insights and activity reports.

We are Data-Centric

Our strategies are driven by data. From tweaks to the target market to making new creative assets, we don’t believe in impulse decisions – the numbers do the talking in the Search Factory office.

We are Strategic

In saying that, we feel that having a strategy to drive results is equally important. Charging off without a plan in mind doesn’t make sense. This is why we have a chat with you first so we fully understand where you are coming from and where you want to go.

We Take a Holistic Approach

You’re more than a campaign to us – we consider your business as a whole, giving us a solid foundation on which to build out your social media advertising and any other digital activities you count on us to handle. This means we aren’t just thinking about the next big win; we are also considering how to create sustainable growth that your business can handle and build upon.

We Have Dedicated Account Managers

We won’t play pass the parcel with your account – the account manager assigned to your business is committed to helping you succeed. Each account manager is knowledgeable, experienced, based in Australia and able to be directly reached, so you know you’re speaking with the person or people who will be implementing your digital strategies.

We Have Proven Results On Our Side

And really, what better qualification could you ask for?

What’s Included in This Service?

What can you expect to be completed as part of social media PPC or as part of your greater digital advertising service? You can take advantage of all the elements included below, or simply pick and choose for a customised service that complements the skills you have in-house.

Campaign Setup

This is where we put in all the groundwork for your online and social media advertising. Activities may include:

  • Account audit
  • Briefing communications
  • Campaign build
  • Tracking setup
  • Audience collation.
Ongoing Monitoring

Once launched, we keep a close eye on each platform to ensure it is running smoothly and getting results that match any projections we’ve made. This means we quickly notice any potential anomalies and can troubleshoot if necessary.

Continual Optimisation and Performance Analysis

Because we pay close attention to each social campaign, we can make fast adjustments to maintain or improve performance. This way, you’re more likely to get the impressions, clicks or conversions you’re looking for.

Experimentation and Testing

This is a big part of creating ads that achieve the best results possible. We split-test copy, creative and calls to action until we understand what works best for your brand and your audience. We’ll fill you in on what we’re doing, too, so you can benefit from everything we learn.

Reporting

Our comprehensive reporting tells you more than just impressions and clicks – each report explores key metrics in depth, offering insights and recommendations for the future.

Tracking and Measurement Setup

Sometimes you need more than just the standard inbuilt analytics on each platform. No matter what your tracking and measurement needs are, we can set them up, implement them, and merge them for reporting so you get the full picture for every campaign.

Landing Page Design

If you’re calling for people to visit a page, sign up for something, buy tickets to an event, or any of the other many actions available through social channels, you’ll need a landing page that is designed for that action. It needs to be what people are expecting to find, as well as responsive, fast and attractive. We can help design and develop landing pages that are optimised for your goals.

Creative Design/Development

Every image or piece of media associated with your organisation will be sharp, clean, consistent and on-brand when you let us handle your creative design and development.

Support and Expert Advice

Our team is your team – when you partner with Search Factory, you have a whole bunch of dedicated digital professionals on your side. We’re happy to have a chat and provide our thoughts, insights, recommendation and advice whenever you want an extra point of view. And with such a variety of specialists in the office, there’s almost always someone with the expertise you’re after.

Social Media Advertising FAQs

Social media might be just a bit of fun when you’re using it as an individual. But as a company,
advertising in this domain means serious business. If you want more details on this area of
marketing, please check out the FAQs below or call us for a chat.

What social channels can I advertise on?

You can show ads on:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
Which channel is right for me?

This depends on where your audience is and what you’re offering them. If you aren’t sure where you should be showing ads, we can help you work it out.

What are my ad placement options?

You can place ads based on your audience. It is possible to show ads by:

  • Demographic
  • Psychographic/interest
  • Location
  • Behavioural
  • Retargeting
What formats can my ads take?

Your ads can be static images, text, or any kind of rich media. Pay based on a cost-per- click (CPC) model, or a cost-per- thousand impressions (CPM) model.

How can I measure success?

Measure success based on your key business objectives. Whether you’re looking for sales, engagements, enquiries or something else entirely, once you know what you want to achieve, you can measure related metrics and gauge success.

What should I invest?

Your investment will rely heavily on your budget, the size of your target market, and what you’re offering. Our experts can work with almost anything, but they are also happy to help you work out budget splits across paid channels if you aren’t 100% sure how your money is best spent.

What is involved in ongoing management?

Ongoing management can include elements like:

  • Campaign tracking
  • Budget tracking
  • Campaign adjustments
  • Regular reporting
  • Performance analysis
  • Insights and advice.
How do I get started?

You just get in touch! It couldn’t be easier.

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