Programmatic Display Advertising
Search Factory | iProspect has the expertise and experience you need to take advantage of Programmatic Advertising’s unique potential. We help clients from all industries, from Brisbane and all around Australia, to execute strategic and impactful display campaigns that allow their businesses to be seen in the right place, at the right time and by the right people.
What is Programmatic Advertising?
Programmatic advertising, trading and buying involves the placement and display of ads in real-time, based on specified parameters. Using first, second and third-party data, programmatic display focuses on placing highly targeted ads, ensuring the right people are reached at the right time. This covers an array of digital display ad forms, such as banners, videos, static creative and rich media.
In a nutshell, Programmatic Advertising:
- Is highly targeted
- Operates in real time
- Provides you with more in-depth audience/customer information
- Helps you reach your acquisition and retention goals
- Allows you to bid on placements that match your specific targeting parameters.
Our Brisbane-based team of PPC account managers can help you with all aspects of programmatic advertising, from campaign creation and strategy to ongoing optimisation, insights and reporting.
Why Choose Us for Programmatic Advertising?
We could bribe you with cookies and cake, but luckily we don’t need to. Here are the top reasons why we stand out from the other digital agencies in Brisbane.
We Offer a Bespoke, Customisable Service
Everything we do is tailored towards what works for you. Want us to report on customer behaviour? No problem. Need us to accommodate even the most technical or intricate campaign requirements? We have you covered. You’re in the driving seat and you make the decisions about what you want and need from us.
We understand that you want to know how your digital investments are paying off. Our reports are easy to read yet filled with valuable and actionable information, allowing you to not only see your progress, but also make informed and timely decisions.
A Focus on Data
Data makes the world go ‘round, or so we maintain. With Programmatic Advertising, hundreds (even thousands!) of data points can be exchanged, evaluated, matched and leveraged for every ad placement. Understanding the inputs is critical to evaluating the outputs. That’s why we make data the centre of everything we do.
Using our wealth of experience and knowledge, we look at the bigger picture and create careful and considered strategies. We’re intelligent about how we design, traffic and report on campaigns. Our thought-leading campaign strategists have a demonstrated ability to deliver high-quality campaigns and outstanding results.
Team up with us and you’ll enjoy access to a large array of platforms, software, networks, exchanges and one-to- one private marketplace agreements. We ensure that we consistently drive the best value for our clients, without being partial to a particular platform or provider.
We Have Dedicated Account Managers
Nobody enjoys wasting time working through 6 layers of communication to get some copy or an image approved. Work directly with the person managing your account, so you can act fast to stay on top of developments in your business or industry.
We’ve worked on countless display campaigns for clients in a variety of industries and niches, including travel, education and retail.
What’s Included in This Service?
- Campaign strategy
- Campaign creation and trafficking
- Ongoing optimisation, insights and reporting
- Tracking, measurement and quantification
- Creative design and development
- Custom solutions
Which platform is right for me?
How can I measure success?
What should I invest?
What is involved in ongoing management?
How do you report on performance?
How targeted can I be?
Where can I serve ads?
How do I get started?
Question? One of our team will get back to you ASAP!