About Us

Our Brisbane-based digital agency merges SEO, PPC, Content and Programmatic to deliver a comprehensive solution for your digital endeavours. With methods and results both backed by data, our strategies help you steal the virtual limelight from your competitors and attract the attention of potential customers.

What we don’t do is use a one-size-fits-all approach. We know your business won’t fit into a mould, so we won’t try to squeeze you into one. Instead, our team strives to develop a tailored strategy that will best benefit your company. We do this by thoroughly exploring:

  • Your industry
  •  Your goals
  • The audience you want to reach
  • Your business model and USPs.

With our dedication to thought leadership and strong communication, you can expect much more than excellent results. Working with Search Factory | iProspect is an enjoyable and educational experience for our clients because we’re always happy to have a friendly chat and share our expertise.

Our Core Values

Search Factory aims to provide real value to our clients through innovative and comprehensive strategies. We also seek to create an agency environment that inspires and excites our staff.

  1. Our people come first: Inspired, passionate people are at the heart of everything we do.
  2. Communication is king: Effective communication ensures our team and our clients always
    know what’s happening and why.
  3. Better strategies, better results: We work together as a team to create forward-thinking strategies that produce real results and exceed client expectations.
  4. Thought leadership: Consistent innovation, training and testing allow us to grow the knowledge of our staff and the industry as a whole.

The Team Behind the Results

Search Factory is home to a team of ridiculously hardworking people. Like, seriously, some of us really need to get a life outside of the office.

Even outside of work hours, you can bet we’ve got SEO, PPC or content on our minds. Sometimes our best strategies and ideas are ones that have come to us during the drive home, while taking a shower, or even in our dreams.

It’s not all work and no play at Search Factory, though. We’re proud to have a workplace culture that mixes professionalism with fun. This means we end our strategy meetings with some cheerful conversation and we’re always keen for a violent competitive game of table tennis at lunchtime.

You can see our subjectively beautiful faces below.

Meet the Team

Michael Bell

General Manager

Michael is a serial start-up entrepreneur with a passion for all things digital. Michael grew up on the Sunshine Coast in sunny QLD, where he attended both primary and high school and later went on to complete a Bachelor of Business at University of the Sunshine Coast. It was at university that Michael first realised his passion for entrepreneurship and digital marketing. After completing his degree, Michael went on to found a number of start-ups and later entered the corporate world taking roles as the Digital Marketing Executive within Flight Centre and later headed up the Search Marketing division of Mediacom Brisbane. With over 10 years of digital marketing experience and a strong understanding of what clients face in this ever-changing marketing landscape, Michael is excited by the opportunity to continue growing Search Factory | iProspect and bringing real value to the Brisbane market.


Awards & Achievements

EY Entrepreneur of Year (Nominated)
Smart Company 30 under 30 (position 6)
BRW Fast Starters (position 80)
Start Up Of The Year 2014 (finalist)
Anthill Online Cool Company Awards (top 100)

Chris Catchpoole

Head Of Digital

Chris has a wealth of experience in developing cross-channel digital strategies for reaching consumers through every stage of the buying cycle from within both client and agency environments. Throughout his career, Chris has managed and overseen cumulative digital spends of over A$45m, much of which has fallen within hyper-competitive verticals requiring meticulous management, analysis and attention to detail. Chris is well-versed in numerous class-leading platforms, mediums and best practices. His analytical mind and strong technical abilities have enabled him to excel and forge connections in markets across the globe.

Matthew Sauer

Head of Paid Media

Matt loves all things digital. After completing his degree in Marketing and Advertising he undertook Honours studying the effects of product placement in video games. Shortly after completing his study, he joined a digital agency in Brisbane and started his career as a consultant. Learning the space quickly and specialising in the paid search environment, he was given the opportunity to work across a number of big name brands. He later accepted a position at Search Factory to lead the SEM team and manage some of our biggest clients. Based on his drive for success and ability to look at the big picture, he is now our Head of Paid Media.

Gerard Doyle

Head of Innovation and Strategy

With over 18 years of experience, Gerard is a veteran of digital marketing. Gerard’s career is a blend of agency and start-ups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s start-up experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption. After spending ten years in London Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coke and Burberry.

Kyle Manning

Head of Content Writing

When he’s not too busy reading books, playing games, admiring cute dogs or procrastinapping™, Kyle spends his days writing and editing content. He is particularly fond of crafting infographics, blog posts and interactive quizzes, but let’s be honest – he’ll take whatever he’s given. After working across a range of industries for an eclectic collection of clients, Kyle is an expert in sounding like an expert. He’s also pretty darn good at managing projects, deadlines and our team of content writers.

Mick Cutcliffe

Head of Sales

Mick has been an integral member of the Search Factory team since 2012, spearheading the sales and marketing department during that time. With a focus on business development, Mick provides clients with unique and tailored digital marketing strategy, aimed at creating solutions to complicated briefs. Mick possesses the unique ability to present and explain complex information in a simple and interpretable manner, allowing clients to thoroughly understand digital terminology, strategy and suggested solutions.

Matt Anderson

Matt Anderson

Operations Manager

Not a digital marketer himself, Matthew’s skill set lies in managerial finance, data analysis and operations management. Having been with Search Factory since the early days, he’s helped manage the rapid growth and ensuing challenges the company has faced over the years. Additionally, he handled the due diligence and acquisition requirements pre and post the merger with the Dentsu Aegis Network, as well as the integration necessary to amalgamate the two businesses.

Search Factory

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