Author: Ben Zanki

On-Site SEO Basics

Search Engine Optimisation  (SEO) is essential for positioning your website at the top of the SERPs (search engine results pages) and driving traffic to your site. SEO is changing every day, along with exactly what a search engine will look for in a website when it comes to ranking, which is a time consuming task to stay on top of! This makes hiring a professional for the job the best option, though here are a few of the basic on-site SEO ranking factors you could have a look at yourself.   Title Tags Title Tags are very important for both...

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What Is Content Marketing?

What is Content Marketing? Content Marketing is essentially the creation and distribution of valuable, shareable and relevant content that your targeted audience actually wants to consume. In this post, I’ll go through a few different types of content marketing, and tell you why it’s so important for your business. Infographics There are many different types of Content Marketing, though one form of Content Marketing that is becoming more popular is Infographics. Infographics or Information Graphics, are large amounts of information condensed and combined with images, allowing the viewer to easily read and understand the information. Because Infographics generally combine images...

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3 Tools to Use to Analyse Your Website

To be able to thoroughly analyse your website, as well as those of your competitors, there are a number of online subscription tools you could use. Working in an SEO agency, we analyse websites every day, so we need to be using tools that can quickly and effectively give us the particular metrics we need. Here are three of the tools that we use every day: Open Site Explorer Open Site Explorer lets you compare, side by side, your website against your competition. This tool allows you to discover your Domain Authority (DA) and the number of linking root...

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