It’s that time of the week again! Here is Search Factory’s Weekly Wrap-up. Incase you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.


Title: Affinity Audiences Rolling Out Across Google
Summary: “Google has announced that it is launching Affinity audience targeting across the Google Display Network for advertisers. This will allow advertisers to reach users who are most likely to be receptive to their messages”

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Title: Google has bought up 55 Yahoo! patents
Summary: With Yahoo! directories shutting down and things looking slightly grim for the company, Google have acquired 55 of their patents. These range from User Generated Activity Maps (which could cover things such as products or services purchased at a location), to a Podcast Search Engine patent, to the most interesting: Background Contextual Conversational Search, which gives context to the next bit of SEO news below.

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Title: Google has upgraded conversational search for its mobile apps.
Summary: If you’re not sure what conversational search is, think Siri. Or don’t, if Google has it their way. They’ve been putting a lot of effort into their conversational “OK Google” search of late and it’s starting to get very smart! But that’s to be expected when you hire one of the world’s leading technology and AI experts like Ray Kurzweil to work on it for you. You can now search a restaurant near your hotel simply by asking, then book it, then get directions to it, then find the nearest nightspot afterwards, get directions to it and so on.

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Title: Facebook Preparing to Offer App for Anonymous Sharing
Summary: Facebook is preparing to launch a standalone app that will allow users to anonymously interact with each other. According to a New York Times report the app will be launching in the next couple of weeks and will allow people to use pseudonyms so they can have discussions about topics which they may not be comfortable connecting to their real names.

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Title: Instagram launches ads on Australian feed with the iconic brand Vegemite
Summary: Instagram has kicked off their ads campaign in Australia featuring sponsored images from nine companies. The images are tagged ‘sponsored’. The ads they serve are decided with an algorithm based on the user’s location, gender and age. The first brands to advertise on Australian feed of Instagram include Vegemite, Tourism Queensland, Ben & Jerry’s, Toyota, Flight Centre, Audi, Lenovo, McDonald’s and Philadelphia Cream Cheese.

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That’s it for this week! Make sure you check in again next time. If you’d like to learn more, be sure to check out our blog for about all things SEO, SEM, Social media and Content Marketing.