We don’t have anyone in the office to read the news today thanks to the G20 public holiday, but here is the latest Industry Wrap-up anyway. In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing, including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEW IN SEM THIS WEEK?

Title: Mobile Ads Now Show Up to Three Location Extensions

Summary: “Users may now see up to three locations extensions for an ad within the mobile search results. This aims to provide users with more options based on their local proximity. This is definitely a win for businesses with multiple stores within specific regions”.

To read more, click here!

Title: Mobile OS Targeting for Bing Ads Being Retired

Summary: “Bing has announced that advertisers will no longer have the option to target ads to specific mobile operating systems come March 2015. This change is one of many that Bing has rolled out recently in their push towards creating a platform that is similar to AdWords, so that users do not have to learn to navigate and manage campaigns in a completely different environment”.

To read more, click here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

Summary: Twitter shared today that SEO has helped it generate a 10 fold increase in logged-out visitors to its web site. Twitter’s director of product management Trevor O’Brien said the company made a change earlier this year to ensure that search engines like Google and Bing could better access 50,000 popular hashtag pages — pages where Twitter has compiled tweets and information relating to a particular hashtag.

To read more, click here!

Title: eBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices

Summary: Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favour of Bing Ads. The move was noticed by RKG. The agency’s Director of Research, Mark Ballard, wrote about the change today.

eBay serves syndicated text ads at the bottom of category search pages as a way to further monetise its content, just like Amazon and thousands of retail and publisher sites. For years, eBay has served ads from Google exclusively. Now, on eBay’s mobile site, these ads are served by Bing Ads. As Ballard notes, this move comes on the heels of eBay acknowledging to investors that a Google SEO penalty cost the company as much as $200 million in revenue. “The Google penalty may have also prompted eBay to reconsider its status as a Google search partner”, says Ballard.

To read more, click here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Instagram lets Users Edit Photo Captions

Summary: Instagram has rolled out the ability to edit photo captions. To edit a caption, tap the menu button underneath a post and select edit. Edited captions will include a note indicating the post was edited when a user views the comments.

To read more, click here!

Title: Now you can Book Boutique Hotels on Twitter

Summary: Online hotel bidding company Stayful has launched a Twitter-based booking process. The company launched ‘TweetStay’ that matches mobile users with independent boutique hotels via Twitter. Twitter users can start a request by tweeting at @Stayful with the hashtag #tweetstay and their destination city, the hotel level they want (budget, mid-priced or premium), and their travel dates. After the user tweets their request, Stayful negotiates prices for the stay with boutique hotels and tweets back a link with an offer at a better rate than what is usually available online, according to Stayful. Retailers are still figuring out how to sell to consumers on social media, although many travel companies like airlines and hotels have quickly become adept at responding to consumer complaints on the platforms.

To read more, click here!

Check in again next week for our industry weekly wrap up! If you are hungry for more news, make sure you check out our blog and our latest #SFGettingSmarter session on Facebook for business! Have a great weekend.