Welcome to Search Factory’s Weekly Wrap-up. Every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEWS IN SEM THIS WEEK?:

Adwords Mobile Ads Become Shorter  – “In case you missed the news late last week, changes are coming to mobile ads across Google. From October 15, 2014 description line 2 of mobile preferenced ads will disappear from the search results. It will now be important for online advertisers to ensure the most important selling points and information are mentioned up front.” {See: http://bit.ly/1u5uG3H}

 

WHAT’S NEWS IN SEO THIS WEEK?:

Google Patent Aims to Use TV as a Signal in its Search Algorithm – Google’s latest patent suggests that the search engine will know what is on the television near a device that a person is using to perform a search. The patent is described as a “system and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device.” This means Google will aim to improve search results for users that are looking for something related to what they are watching on TV. {See:  http://bit.ly/1qi2e7n}

 

Germany Just Asked Google To Do The Impossible: Reveal Its Secret Search Algorithm – German Justice Minister, Heiko Maas, has called for Google to become more transparent by disclosing exactly how it ranks search results. Google disclose their algorithm? This is simply never going to happen. Not only would Google CEO, Larry Page, fight this to the death, but it would make search results very easy for spammers to exploit and manipulate, and Google would become an ugly place to search for anything. {see: http://bit.ly/1BSeOCT}

 

WHAT’S NEWS IN SOCIAL MEDIA & GENERAL DIGITAL &  MARKETING THIS WEEK?:

Australia’s first bitcoin EFTPOS card will allow you to buy your groceries – CoinJar, an Australian based company, is trialling a bitcoin EFTPOS card which allows customers to spend the digital currency in retail stores. The cards will let you buy your groceries, withdraw cash at any EFTPOS ATM and pay your bills just like a regular bank card. {See: http://bit.ly/1o7DjUj}


Google Penalizes Turkish News Sites For Content Spam – Google has supposedly slapped several large Turkish news sites for content spam and keyword stuffing on their sites. {See: http://bit.ly/1o7DjUj}

Thanks for stopping by to catch up on the industry news this week. Don’t forget you can check out more of our blog posts on SEM,SEO, social media and content marketing here