Here is this week’s latest Digital Industry Wrap-up. In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web, as collected by the Search Factory team.

WHAT’S NEW IN SEM THIS WEEK?

Title: Auction Insights Come to Shopping

Summary: “It’s been a great year of Google Shopping campaigns, with the roll out of many new features and abilities. Just in time for Christmas, Google has rolled out another change, which is bound to help advertisers improve their Shopping strategies. Auction Insight reports are now available for Product Listing Ad performance. This will allow advertisers to gauge their performance versus competitors, facilitating more in-depth budget and bidding strategies”.

To read more, click here!

Title: Facebook Cutting Unpaid Posts

Summary: “Facebook is moving towards making advertisers pay for all marketing activity across its platform. Starting January, users are likely to see a dip in posts and updates from their favourite brands, as unpaid posts will drop out of newsfeeds”.

To read more, click here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Twitter Search Now Indexes Every Public Tweet

Summary: After changes that are rolling out in the next few days, users will be able to search through the full Twitter archive.

Twitter announced today that it is giving users the ability to search within the full archive of public tweets. Twitter search has long been incomplete because the company’s engineers focused on the real-time feed, about a week’s worth of public content on the service. This change will roll out to users over the next few days, at which point you will  have an index of roughly half a trillion tweets to search through however you please.

To read more, click here!

Title: Google News Displaying ‘Suggested For You’ Stories Customised To Match Your Interests

Summary: Google News is now displaying a ‘Suggested for you’ section in its search results. “The goal is to surface narrow and local topics specific to you”, says Google News Founder Krishna Bharat. According to his post, the ‘Suggested for you’ section will include news stories to match your interests. The feature also includes a ‘Not interested button’ so that you can modify what Google News serves up in its suggested content.

To read more, click here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Facebook is working on a new product called ‘Facebook at Work’.

Summary: According to a new report in the Financial Times, Facebook is currently working on a new project called Facebook at Work. Facebook at Work is a service aimed at businesses that will allow workers to chat with colleagues and ‘collaborate over documents’.  The new site will allow users to maintain both personal and work accounts. Therefore, users will keep their current personal Facebook profile and create a whole new professional profile on this new platform – a service very similar to LinkedIn.

To read more, click here!

Title: Firefox to Switch Default Search from Google to Yahoo

Summary: Firefox will make the switch to the new ‘enhanced Yahoo search’ for American users in December, though users will still be able to change the default to Google, Bing, eBay, Amazon, Wikipedia or Twitter. Search has been a big area of focus for Yahoo since Marissa Mayer took over as CEO and she has aggressively pursued Yahoo’s investment in contextual search. The former Google executive has been particularly focused on mobile, with the goal of decreasing Google’s dominance on mobile browsers.

To read more, click here!

If you’re interested in reading about any more of the latest developments in our industry, be sure to check out our blog. Also, make sure you watch our latest #SFGettingSmarter session. This week, Alan talks about his learnings from Google Penguin 3.0.