Here is the latest Industry Wrap-up from Search Factory. In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web, as collected by the Search Factory staff.


Not much at all! It’s been a quiet week in SEM news.

We did have our SEM Manager George present our latest #SFGettingSmarter session. His session was a how-to guide for setting up goal and event tracking on Google Universal Analytics. If you haven’t already checked it out, make sure you do by watching the video below!


Title: Google in Danger of Losing Search Gig in Apple’s Safari?

Summary: After recently losing its place as Mozilla’s Firefox default browser, Google now may be getting the boot from Apple too. Yahoo and Bing are now actively lobbying Apple to become the default search engine for Apple’s Safari browser when Google’s contract expires.

To read more, click here!  


Title: Facebook Extends Structured Status Updates to Pages

Summary: Facebook’s structured status updates are now available on pages. Structured status updates allow users to add emoticons to their status updates, and answer the question “What are you doing?” by adding elements such as what they are feeling, watching, reading, listening to, drinking, eating, playing etc. The decision to move this feature to pages has caused some debate in the social media world – while some Facebook users may be interested in knowing what their friends are watching, eating or drinking, do we really need to know the same information for brands?

To read more, click here

Title: The Story Behind The Viral Duckling Video

Summary: Cute ducks waddling across a road are saving the world one small step at a time.

A video created by Animals Australia received 90 million views and almost two million shares on Facebook in 10 days. On first watch, it appears to be a compilation of people being generally awesome, helping our feathered friends out, but it is not as straightforward as it seems. The video is part of a campaign to end duck shooting in Victoria and the final message is not cute: “You know what’s not awesome? Shooting ducks for ‘fun'” it reads. Animal cruelty videos are normally shocking, distressing and highlight the issue by revealing the horror. This method is subtle and a pleasure to watch, but allows the video to travel around the world at warp speed. The most viral Australian ad currently, “Dumb Ways to Die,” which has sailed past the 92 million mark, also uses a different tactic to engage the audience

To read more, click here

That’s it for this week’s weekly wrap up. Make sure you check out the latest Search Factory articles on our blog! Have a safe weekend!