Welcome to Search Factory’s Weekly Wrap-up. Every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web collected by the Search Factory staff.

WHAT’S NEWS IN SEM THIS WEEK?:

Google allows store exclusive ‘nearby’ product listing ads on desktop – “While previously available on mobile, Google has now rolled out the ability to advertise locally available products on desktop devices. This will provide users with both the option to purchase online or at a their nearest store physically.” {See: http://selnd.com/1qqbrix}

How Free Website Call Conversion Tracking from Google Will Benefit You – “While we have previously touched on Google’s new Website Call Tracking Feature, this article further proves the value of call tracking and why you need to be asking your SEM agency about getting the feature set up. If you are not tracking calls, then you may be excluding a large portion of your conversion.”  {See: http://bit.ly/1vQEMWQ}

 

WHAT’S NEWS IN SEO THIS WEEK?:

Organic Search Drives 51% of Traffic to Websites [Study] – SEO platform provider BrightEdge recently released a report showing the majority of websites studied within its Data Cube data set showed organic traffic was the largest source of traffic over paid search and social media across the sectors studied. {See: http://bit.ly/1AcYHwZ}

 

WHAT’S NEWS IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?:

Twitter  Updates – Twitter has changed its web font to improve web speed and readability to enhance your microblogging experience. They have also added buttons on profile pages to allow users to send tweets or messages direct to the profile owner. {See: http://on.mash.to/1pvrJBM}

The Why, What and How of Blogger Outreach for Your Clients – This post highlighted a few interesting statistics on how bloggers are influential. A report showed that 61% of global Internet users do their product research online, while 31% of online shoppers are influenced by blogs compared to 56% that are influenced by the retail sites themselves. A creative blogger campaign by Ariel Surprise Collection has reached more than 3 million people through the word of mouth power of social influencers{See: http://bit.ly/1BfenC6}

 

Thanks for stopping by to catch up on the industry news this week. Don’t forget you can check out more of our blog posts on SEM,SEO, social media and content marketing here.