What You Missed Last Week In Digital
I think it’s safe to say it’s been a big week for news in the digital world. Check out the highlights right here.
Facebook Launches International Campaign Promoting Facebook Live
The world’s biggest social network has launched the first stage of its two-stage international ad campaign to promote Facebook Live in the UK and US.
With a focus on the user, the campaign shares user videos on Facebook and television to inspire others to jump on board the live video broadcasting bandwagon. The second stage of the campaign is set to feature video tutorials and billboard guides that show people how to use Live.
So in short, be prepared to be bombarded by even more cat videos. You’re welcome.
Google AdWords Set To Launch Click-To-Text Extension
For years, Google ads have featured call extensions, allowing customers to call a business with the tap of their thumb. After several months of testing, Google is now set to release click-to-text in AdWords search ads over the next few weeks, allowing customers to text companies their queries instead.
This is perfect for customers who are time-poor and wish to avoid lengthy (and painful) hold music, while also providing opportunities for companies to enhance audience engagement.
In a world where phone calls are being dominated by text messages, this messaging extension will allow audience and advertiser to conveniently connect via the most popular choice of communication. What will they think of next?
Google’s Keyword Planner now Forecasts Trends for Existing Keywords
Google has added forecasting and trend data for existing keywords in Keyword Planner. This means advertisers can now view forecasts of existing keywords and campaigns to see how bid scaling could affect results.
This handy addition to Keyword Planner makes it easier for advertisers to optimise campaigns without leaving the platform.