Here is the latest Industry Wrap-up from Search Factory. In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web, as collected by the Search Factory staff. 

WHAT’S NEW IN SEM THIS WEEK?

Title: New AdWords Editor Released!

Summary: Good news for all the AdWords fanatics out there. This week, Google has released its newest version of editor (version 11) globally. The update is the biggest since 2006 and boasts quite a few new features that many will find useful. These include better visual design and interface, the ability to open multiple account windows and items side by side, improved search filters and the ability to save custom filters and management of your accounts shared library. To download the latest editor, check out this link: https://www.google.com.au/intl/en_au/adwordseditor/

To read more, click here!

Title: No Credit Cards for Large AdWords Clients

Summary: Are you a large spender on AdWords and currently using a credit card? Well things are about to change. Large AdWords spenders will soon be transitioned to Google invoicing. This change is only set to impact <1% of customers according to Google AdWords.

To read more, click here!

WHAT’S NEW IN SEO THIS WEEK?

Title: A Replacement For PageRank?

Summary: Google PageRank has not been updated in the past year, and probably won’t see another update again! John Muller from Google had announced that they will no longer be updating the PageRank toolbar signals for web pages.This may mean Google has found something different? A Google patent granted this past September has aspects that involve a global score for web pages (or websites) that in some ways are similar to PageRank.

To read more, click here!

Title: Google Says Spain Forcing Them To Shut Down Google News

Spain has announced a new law that forces Google to pay a fee for showing snippets of news results in Google news. Google drives tonnes for free traffic and thus revenue to these publishers. Since Google has no ads on it, Google News can’t afford to operate in Spain and will have to shut down Google news in response to the new law. The ones who will suffer most out of this change are the people and publishers within Spain as the ones imposing this new law are government officials.

To read more, click here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Now you can Search Facebook Posts by Keywords

Summary: You will soon be able to search posts on Facebook! This week, Facebook announced an update to Graph Search that allows users to search by keyword. You can search for people, posts, photos, places, Pages, Groups, apps and events on Facebook.

To read more, click here!

Image source: http://newsroom.fb.com/

Title: New Tools and Insights for Facebook Publishers

Summary: Facebook has created new tools for media publishers. To help publishers reach precisely the right people, Facebook now offers the ability to target posts to a subset of the people that like your Page. For example, a publisher can use Interest Targeting to post a story about a sports game that will only be shown to people that like the teams playing. You can now set a post end date. Post End Date allows Page admins to specify a day and time to stop showing a post in News Feed. Also, Smart Publishing is currently available to a limited number of media organisations. Smart Publishing is a new, optional tool that identifies and publishes stories that are popular with people on Facebook. Once you enable the setting, frequently shared links to your website can appear in the News Feed for people who like your Page. Those posts will not appear on your Page, but you’ll have access to a new dashboard in Insights to see analytics, moderate comments, and choose which items you want to post to your Page.

To read more, click here!

For any more industry news, make sure you check out our blog! Also, you should take a look at our latest case study about How we increased a client’s organic traffic by 500k visits!