We’re approaching the end of 2014 but the Digital Industry news just keeps on coming in! Here is the latest news wrap-up from Search Factory. In case you didn’t know, every Friday we release a summary post of all that is recent and newsworthy in the world of digital marketing – including SEM, SEO and social media marketing. Here is the latest from around the web, as collected by the Search Factory staff.

WHAT’S NEW IN SEM THIS WEEK?

Title: 5 Factors Affecting Ad Viewability

Summary: “Google has conducted a study to find out what affects ad viewability across the display network. Surprisingly, appearing at the top of the page is not always guaranteed to generate a view. However, it’s still important to appear above the fold, with 68% of ads deemed viewable. Ad size was also shown to be a prominent factor in whether ads were viewed or not. A full breakdown of the study can be found at the following link”.

To read more, click here!

WHAT’S NEW IN SEO THIS WEEK?

Title: Expect Further Rankings Fluctuations As Penguin 3.0 Continues To Roll Out, Perhaps Indefinitely

Summary: Since Penguin 3.0 has rolled out, site owners have reported fluctuations in rankings, which are believed to be a result of the algorithm. Google’s John Mueller publicly stated last month that the Penguin 3.0 rollout was still ongoing, and has not given any indication when the update will be complete. This has lead many to believe that it could continue to roll out indefinitely.

Watch out for killer penguins

To read more, click here!

Title: Google Maps Revamps Quality Guidelines For Local Pages

Summary: Google Maps has updated their local pages quality guidelines last night.

Mike Blumenthal documented the ‘obvious changes’, including:

  • Descriptors of any sort are NOT allowed
  • Categories should be the more specific category and NOT the overarching, general category
  • Increased name and category consistency amongst multi-location chains
  • Two or more brands at the same location must pick one name
  • If different departments are to have their own page, they must have unique categories
  • Practitioner’s pages, in multi-location practices should have their name only and not the name of the practice
  • Solo Practitioners only can use the format of Practice: Practitioner
  • Virtual Offices are NOT allowed unless staffed.

To read more, click here!

WHAT’S NEW IN SOCIAL MEDIA & GENERAL MARKETING THIS WEEK?

Title: Twitter Rolls out New Photo Filter Options for Mobile

Summary: Twitter has rolled out new photo filter options for Android and iPhone that allows for more creativity in their pictures. Filters can be enabled after a photo is added to a tweet by selecting the image, which brings up Twitter’s in-app photo editing menu. Move over Instagram!

To read more, click here!

Title: Defamatory Threats To Have Chilling Effect On Link Builders?

Summary: Recently, Google reached  a settlement with a UK businessman who took it to court over defamatory web content. This article discusses the potential ramifications of this legal battle. What’s to stop someone from hiring a third party to start participating in forums and dropping lies about people, so that the site gets nailed with Defamation Removals? Will this become another potential negative SEO tactic? Could the next step in the legal process go after the linkers who point to the pages with defamatory content?

To read more, click here!

That’s it for this week! If you’d like to read up on any other industry news, make sure you check out our blog!