I was reminded this week about an interesting Google Labs tool of yesteryear, that has been dropped as a standalone tool in one of Google’s spring clean-outs  and rolled into Google Drive. Similar to the Wonder Wheel, Google Sets was a tool without a specific intended use, but still gives us an interesting insight into the semantic connections Google uses to understand and interpret both on-page content and user’s search queries.

What Is Google Sets?

Google Sets was a relatively simple tool that would take a word or phrase, and  return a list of similar words or phrases. How simple!

While the tool had no specific intended use, it was a valuable tool for agencies and individuals offering both SEM and SEO services  for general keyword research, expansion, or even competitor research, and was quite useful as a starting point when building out a PPC campaign.

How To Use Google Sets?

While the stand-along Google Sets lab page is long gone, Google has rolled the tool into Google Docs Spreadsheets as a handy feature.

To access the sets, simply enter a word or phrase into a cell on a Google Spreadsheet, and drag the cell down from the bottom right corner while holding Option + Control on a Mac, or Control + Shift on Windows. The number of sets seems almost endless, and it can be at least a little amusing watching Google come with some interesting sets.

What Will You Use Google Sets For?

We’re quite interested in the different potential applications of Google Sets, which is quite similar to Ubersuggest, in a way, because it makes a large amount of semantically linked data available, in a relatively simple way. The challenge now is for marketers and search enthusiasts to process and implement the data in new and interesting ways.