Page Content

If you followed my guide last week on resolving duplicate content issues caused by pages accessible via multiple URL’s, and are still having duplicate content issues – check your page content.

Search engines will struggle to differentiate pages with little or no content from other pages that have little or no content. This could be more of a problem if you have an e-commerce site. Product pages on e-commerce sites often provide only basic details such as price, specifications, and some images. This might be alright for human users; however, in the eyes of a search engine everything starts to look the same! E-commerce sites often forget to provide a substantial product description that will differentiate them from similar products.

Take a look at the pages of your website that are still causing issues and review the amount of content on each. As a basic rule, you want each page to have a minimum 150 words of content. For an e-commerce site, a product page should have at least 150 words of content in addition to price and specifications.

Internal Links

Internal linking is something that is often overlooked or seen as holding little value. Here at Search Factory we have seen some good ranking increases simply from adding internal links on client’s sites. In one case, a client had never ranked inside the top 50 on Google for a term/product they would like to rank for, and simply adding one internal link moved them inside the top 50.

So now that you’ve resolved your duplicate content issues and written new content for your pages, add some internal links! But don’t over-do it! Look for only one or two internal linking opportunities in the content of each page.

You internal links should use the same anchor text as the terms you would like to rank for and link back to the pages you are also targeting. These could be category pages, specific product pages, the home page, or any other page you choose to target.