Are you dreaming of making your brand insta-famous? Knocking Kylie Jenner off her Instagram throne and taking over as Instagram queen? Or maybe you’d like to own a branded hashtag that the whole world could see?
Okay, perhaps your goals aren’t that grand, but if you are reading this article, I’m sure you are keen to grow your followers, number of post likes and post comments.
And why wouldn’t you? Despite being one of the newest social media channels being used by companies, Instagram’s reach and marketing abilities are not to be underestimated. Statistics say that if you post the ‘right’ content, you are more likely to get more likes than if it was posted on Facebook to the same amount of followers. Users are more inclined to like a post on Instagram because it only takes the ‘double-tap’ of a finger to do it. Sounds like a pretty good reason to sign your brand up, doesn’t it?
But how do we distinguish ‘right’ content from wrong? Here are a couple of ideas to help grow your Instagram following.
Add Relevant Users … and they will Follow you Back!
This is a very simple yet effective method. Get your stalk on, find users interested in your niche and send them a follow. If they are high profile instagrammers and receive a lot of likes, you might like to comment on their posts to stand out.
Only Post your Best Photos
Let’s be honest, no one wants to see the same old photos every day. Keep your posts interesting to ensure your followers keep coming back for more.
A good idea is to create your own branded hashtag and encourage instagrammers to use it. This will help raise awareness of different campaigns or events your company might be running. As a popular sporting brand once said #justdoit.
Feature your Followers’ Pictures and Share User-generated Content
All instagrammers want their photos to be famous. Let’s face it; who doesn’t want as many likes as possible ? By featuring your fans’ images on your account, you can give them a touch of fame and show that you care.
Encourage Users to come up with Captions for your Posts
This is great for engagement and will help you understand your audience’s wants and interests. For example, if they engage with certain images over others, give them more of those posts. And remember, if users comment and give their ideas, thank them and put their ideas into action. There is no point asking for their help and then ignoring all their suggestions.
So there you have it. Instagram is a great tool for individuals and businesses alike. Follow the steps outlined above and it’s highly likely you will see an improvement.