Archives: Projects

National Storage

Case Study An industry-leading digital strategy underpinned with a strong content marketing approach. Creating - and relying upon - invaluable data from throughout the account, this project was a shining example of paid, earned and owned channels working together to create results far beyond the sum of their parts. % Increase in organic traffic Facebook engagements How we helped National Storage The opportunity to think outside the box and go big with new ideas sometimes comes from where you’d least expect it. National Storage was one of these cases – we found that theirs is a fast-evolving industry where it pays to move first, fast, and at scale. The Background Storage is a needs-based purchase – a “grudge buy” in many instances. It’s also hard to reach people in that tiny window of time when they’re about to move house or find themselves needing to rent a storage unit. To build awareness and to be top-of-mind in those moments when people had a need for National Storage’s services, we created an audience-targeted content hub to provide genuinely helpful and entertaining content that worked outside of those immediate-purchase-intent moments. Our Approach Putting the audience first was our main priority. To discover how people used storage throughout their lives, we used first and third-party research to identify four basic life-stage audiences. With these four macro audiences, we then used deep-dive consumer...

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Tu Projects

case study Search Factory |iProspect helped Tu Projects by creating targeted paid search campaigns that reached the right people at the right time. % Decrease in cost per acquisition % Increase in converted clicks How we helped Tu Projects Tu Projects approached Search Factory | iProspect to assist them with their web presence and visibility. The Background Tu Projects has been delivering high-quality results in shopfitting for many industry verticals, including retail, hospitality and office environments. Our objectives were to increase the amount of enquiries, reduce CPA and improve other key performance metrics. Our Approach Campaigns were constructed in a...

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Travel Money Oz

case study Travel Money Oz leveraged Search Factory’s expertise to extend the capabilities of their in-house online team. Working together, we were able to improve the site’s performance in organic search and build a new website to improve conversion performance. % Increase in organic traffic over 18 month period % YoY organic traffic increase How we helped Travel Money Oz A comprehensive SEO strategy and our ability to identify opportunities for improvement meant we could help 99 Bikes up their traffic, transactions and revenue, contributing toward their reputation as one of the premier bicycle retailers in Australia. The Background...

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Penny Skateboards

case study We worked collaboratively with Penny Skateboards to produce engaging and valuable content for their onsite blog, giving them owned assets that helped build their online presence. Facebook shares for a new feature release post we wrote Facebook shares for an instructional post How we helped Penny Skateboards This client was looking for SEO-optimised content to post on their blog. These articles needed to be rich with accurate information and reflect the brand’s values and messaging. The Background With dedicated customers in over 64 countries, Penny Skateboards is a global phenomenon, providing skaters with high-quality, funky skateboards. Founded...

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Cruiseabout

case study By working closely with the Cruiseabout team, Search Factory | iProspect was able to deliver significant SEO results and develop a strategic plan that integrated with their above-the-line advertising. % Increase in organic, non-branded search traffic % Increase in overall new visitors How we helped Cruiseabout By using a combination of search tools and SEO expertise, we were able to create a long-term strategy that achieved the goals set out by Cruiseabout. The Background With more than 60 stores around Australia, Cruiseabout is a significant force in the cruising travel industry. When they came to us, Cruiseabout...

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