case study

Chandler Macleod

Using an integrated strategy that focused on effectively combining a number of SEO practices, Search Factory | iProspect enhanced user experience and increased Chandler Macleod’s visibility in search results.

More organic sessions year on year

Organic job applications tracked

How we helped Chandler Macleod

By improving Chandler Macleod’s presence in local search results and ensuring high-quality content for users who clicked through, we helped both candidates and clients find the Chandler Macleod website and navigate to goal completion.

The Background

With so many strong competitors in the Australian recruiting industry, getting the visibility necessary to increase organic traffic was challenging.

It wasn’t just the competitive landscape that presented difficulties, however. High volumes of pages to manage, with job listings across a large range of industries and roles, made optimising the website tricky.

We needed to create a strategic approach to keywords and rankings to allow Chandler Macleod to get the most out of their website.

Our Approach

While addressing onsite technical SEO across the website as a whole, we also broke down keyword targeting into phases. After identifying critical pages for engagement and user journey, we used our in-house content team to create interesting and relevant content for both clients and candidates based on the right keywords. We also took this to a local level, revamping their contact pages for each capital city and ensuring the Google My Business listings were accurate for every office in the country.

By using an integrated approach to SEO that included content, backlinking, back-end site development and ongoing monitoring, we were able to increase organic sessions, site engagement and local leads.

Our Results

Local landing page entrances

Within the first 6 months of launching local landing pages and optimising the entire Google My Business account, local visibility grew dramatically.

The Brisbane, Syndey and Melbourne landing pages received a total of 4106 organic traffic entrances in the first 6 months of being live on the site.

Local organic phones calls

Over the course of one month, our local SEO strategy drove 157 phone calls to the relevant Chandler Macleod office.

Search Factory

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