case study


By working closely with Cruiseabout, Search Factory | iProspect was able to create engaging content both for their website and for their blog.

How we helped Cruiseabout

We made sure we understood both their audience and their brand, which meant we were able to create informative, fun and consistent content that was valuable to their target market.

The Background

Cruiseabout recognised that their website didn’t answer every question their customers would ask. One of the key gaps was found to be specific port destination pages. The client came to us looking for content that was engaging, informative, and above all, accurate, so that cruisers could know everything they needed before setting off on their journey.

Our Approach

Cruiseabout identified key headings we would need to include for every destination. These included:

  • Port location
  • Port facilities
  • How to get around
  • General information like currency, time zone and climate
  • Highlights of the region.

We tackled this project in segments, completing set pages each month. We identified reliable sources of information for each destination, fact-checked user-generated content from other sites, and crafted high-quality port pages for locations all around the world.

Impressed with the product we delivered, Cruiseabout engaged us for more work that included cruise ship profile pages, cruise line information pages and ongoing posts for their blog.

Our Results

Port destination pages written

We delivered hundreds of accurate and informative port pages to the client in a timely manner.

Social engagement on posts we wrote

Facebook posts sharing blog articles written by Search Factory | iProspect continue to get high engagement from people who are interested in cruises.

Search Factory

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