case study

Go Health Clubs

Using our extensive experience in paid search, Search Factory | iProspect improved Go Health Clubs’ digital advertising performance.


Increase in conversions


Decrease in cost per conversion

How we helped Go Health Clubs

By understanding the brand and the market thoroughly, we were able to optimise paid campaigns and get more bang for their buck.

The Background

Go Health Clubs engaged Search Factory to improve the current performance of their AdWords account and grow their enquiry numbers. The following goals were discussed with the client prior to launch:

  • Grow number of enquiries generated from AdWords
  • Improve cost efficiencies through paid activities, including reduction in campaign CPA.

Our Approach

From these goals, we had some clear steps to move the account forward:

  1. Conducted an analysis of results through previous service provider
  2. Conducted keyword research and formulated account structure and ad testing plan
  3. Built all search campaigns
  4. Brought AdWords promotions into line with monthly marketing activity
  5. Conducted advanced bid and budget optimisation across campaigns and keywords, including day parting bid adjustment, device bidding adjustments and geo specific bid adjustments.

Our Results


Increase in conversions

With ongoing optimisation across keywords, devices and geographic locations, we contributed to an impressive increase in conversions in the first 3 months of management.


Decrease in Cost Per Conversion

In the same amount of time, we helped Go Health Clubs improve their CPC, making paid search a more effective marketing channel for their brand.

Search Factory

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