case study

MiniJumbuk

Through a combination of best-practice SEO techniques and thorough competitor analysis, we were able to grow revenue and boost traffic for this woolen bedding retailer.

%

Increase in organic traffic

%

Increase in organic transactions

How we helped MiniJumbuk

With a thorough understanding of the brand and the products, we were able to devise a comprehensive SEO strategy that helped MiniJumbuk become more visible, sell more products and increase revenue.

The Background

We were tasked with increasing organic traffic to the website and increasing organic transactions and revenue. Operating in a competitive market, it was critical to understand what other retailers were doing – or not doing.

Our Approach

We devised a strategy with 4 key elements:

  1. Keyword research, targeting and mapping
  2. Onsite audit
  3. Link-building
  4. Competitor GAP analysis.

By approaching each of these methodically, we were able to help MiniJumbuk create a site optimised both for search engines and users, setting them up for significant growth.

Our Results

%

Year-on-year increase in organic traffic

Through smart keyword research, we were able to identify and help MiniJumbuk rank for search terms that consumers ready to purchase would be entering.

%

Year-on-year increase in organic revenue

By targeting the right keywords and adopting a holistic SEO approach, we were able to help MiniJumbuk significantly increase revenue derived from organic traffic.

Search Factory
iProspect

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