case study

Penny Skateboards

We worked collaboratively with Penny Skateboards to produce engaging and valuable content for their onsite blog, giving them owned assets that helped build their online presence.

Facebook shares for a new feature release post we wrote

Facebook shares for an instructional post

How we helped Penny Skateboards

This client was looking for SEO-optimised content to post on their blog. These articles needed to be rich with accurate information and reflect the brand’s values and messaging.

The Background

With dedicated customers in over 64 countries, Penny Skateboards is a global phenomenon, providing skaters with high-quality, funky skateboards. Founded in Australia by Ben Mackay, the company aims to bring the fun back to skateboarding.

Our objective was to produce and deliver high-quality content that would help users engage with their website and drive positive actions.

Our Approach

Every brand has a unique voice, so we set out to identify what it is that sets Penny Skateboards apart. Our process included:

  • Thorough client briefing
  • Background information provided by client
  • Idea brainstorming
  • Research and writing
  • Client feedback and revisions.

Our Results

Facebook shares for a new feature release post we wrote

The article on the new fades and graphics series was well-received, capturing the imagination of skateboard aficionados. Posted alongside a promotional video, this post did well on social media.


Facebook shares for an instructional post

With fully customised boards available, creating a ‘how to’ post just made sense. This article made it easy to understand what the customiser tool was all about, and laid it out in a fun, easy to read way.

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