case study

Politix

A heavy focus on technical onsite SEO allowed us to boost visibility and online sales, as well as helping drive foot traffic into bricks-and-mortar stores.

%

Increase in online transactions through organic search

%

Increase in online revenue

How we helped Politix

By identifying factors that were limiting organic search performance, we were able to make effective onsite recommendations. Once these were implemented, we were able to integrate Content Marketing into their service to ensure continued improvement.

The Background

Prior to engagement, Politix had goals set out, including:

  • Drive more revenue through the website
  • Save money on the ongoing costs associated with paid search.

Our Approach

We created a comprehensive strategy. Elements included:

  • Thorough website audit
  • Content recommendations
  • Adjustments to site and page structure
  • Content Marketing to build brand presence online.

By completing each of these, we achieved some impressive results alongside this menswear retailer.

Our Results

%

Increase in online transactions through organic search

After addressing factors that restricted the website from reaching its potential, Politix became much more visible online, which led to an increase in their online transactions.

%

Increase in online revenue

The increase in transactions meant a boost in revenue from online sales. This, in turn, made for a significant return on their investment.

Search Factory
iProspect

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