case study

Zoom Car Loans

Using smart keyword targeting, effective link-building and thorough content analysis, Search Factory | iProspect drove traffic, enquiries and conversions for Zoom Car Loans.

%

Increase in organic traffic

%

Increase in organic conversions

How we helped Zoom Car Loans

With a holistic approach to SEO, we were able to devise a tailored strategy that worked for their website.

The Background

Our team was asked to achieve a range of objectives:
1. Improve organic traffic from search engines.
2. Target keywords chosen by Zoom Car Loans and Search Factory; these were identified as important for the business.
3. Increase the online visibility of Zoom Car Loans.
4. Optimise the website for a greater user experience, in order to influence greater conversions.

Our Approach

After determining the goals of the activity, Search Factory began work in order to improve on-site optimisation and targeting:
1. Keyword research
2. Audit of the Zoom Car Loans domain
3. Implementation of recommendation to existing pages
4. Link building research and implementations
5. Content review for user queries.

Our Results

%

Increase in organic traffic

With the optimisation of on-site elements, combined with link building strategies, Zoom Car Loans achieved a significant increase of organic traffic over a 3-month period.

%

Increase in organic conversions

Organic conversions also saw great results with a large increase in enquiries

Search Factory
iProspect

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