The SF | iP Scholarship Program: We’ll be offering $5,000 to somebody studying a business-related degree to help them enhance their learning.

At Search Factory | iProspect, we like to drive things forward: traffic, conversion rates, remote-controlled cars, and – most relevantly – the performance marketing industry of Australia. One way we can do this is to find the most innovative business students out there and support them in their education.

About the Scholarship

Our Objective

  • Identify students who are passionate about business.
  • Help a selected student with their academic costs via a $5,000 scholarship.

Scholarship Value

One student will receive $5,000 to go towards their academic costs in 2018.


You must be:

  • 18 years or older
  • An Australian citizen or permanent resident
  • An undergraduate student in a business or communications field
  • Entering at least your 2nd year of study in 2018.


When can I apply?

Applications will open on 1st June 2017 and close on 1st December 2017.

How can I apply?

Send us the following details via the contact form on this page:

  • Your name
  • Where you’re studying
  • Your degree/field of study
  • What year you began studying your degree
  • Your phone number and email address
  • A response to 1 one of our 3 questions

Apply here!

  • This field is for validation purposes and should be left unchanged.


(Answer one of the questions below and attach it to your entry.)

Question One
Marketing and advertising have traditionally focused on appealing to consumers’ wants and needs. As the digital tools at our disposal continue to grow and improve, how will this approach to marketing and advertising change? Will our digital capabilities enhance how we go about marketing in the future, or will the actual fundamentals of marketing adapt to reflect these changes? Discuss using relevant examples.
Question Two
Digital marketing is a complicated, multi-layered field. How can a business owner or digital marketing manager determine where to allocate their budget? What factors should they consider when weighing up their investment options (e.g. deciding between SEO, paid media, content, design and social)? Is it better to stretch and tick all the boxes, or to prioritise and master just a couple of channels? Discuss.
Question Three
Content marketing is often overlooked or put in the ‘too hard’ basket because it’s difficult to do well and challenging to measure results. How can a digital marketing manager ensure their content provides value to their business? And how can they measure this value? Discuss using examples of companies that are pioneers in the content space.

About Search Factory | iProspect

Hey, how about you get to know us a little before you ask us for 5,000 big ones? Take us out to dinner, ask about our family, show up on our doorstep in the pouring rain at midnight with a bouquet of roses. Or at least read about us below:

Search Factory, under the leadership of co-owners Nic Blair and Michael Bell, has been making digital waves in Brisbane since 2012. We ranked in the BRW Fast 100 two years in a row in 2014 and 2015, and then we merged with iProspect in 2016 to become part of the global Dentsu Aegis Network.

We’re a team of hard workers and hard players. The SF | iP culture is fun yet professional. Funfessional. Our Newstead office is filled with enthusiastic people who either know it all or specialise in their respective niche – SEO, Paid Media, Content, Social, or Design.

And that just about covers it. We look forward to reading your application.